199: Listen to This While Grabbing a Snack

199: Listen to This While Grabbing a Snack

Author: Joey Held May 1, 2024 Duration: 35:34

Ashley Nickelsen experienced a dearth of healthy options while spending frequent time in the hospital with both her parents. She set out to do something about it, creating B.T.R. Nation to deliver good-for-you and good-tasting snacks.

We’re chatting about a failed flavor, the marketing channels B.T.R. Nation has found most successful, and the best artists to throw on during a run.


Each week, Joey Held sits down for a genuine chat with someone quietly building, creating, or exploring something fascinating. Good People, Cool Things moves beyond the usual headlines to find the entrepreneurs sketching ideas in coffee shops, the musicians crafting albums in home studios, and the writers piecing together stories that haven't yet found a mainstream audience. These conversations live in the rich space where society, business, and culture overlap, revealing the personal journeys behind interesting projects. You'll hear the unpolished stories of how things actually get made-the late-night doubts, the unexpected breakthroughs, and the simple joys of doing work that matters. It’s less about generic advice and more about the specific, often quirky, paths people take. This podcast has a simple premise: good people are out there doing cool things, and their experiences are worth sharing. Tuning in feels like pulling up a chair with friends who remind you that passion projects and side hustles can grow into meaningful lives. The tone is consistently warm and curious, making every episode an engaging dive into the human side of entrepreneurship and creativity. Discover a new story each week, and you might just find the spark for your own next endeavor.
Author: Language: English Episodes: 100

Good People, Cool Things
Podcast Episodes
139: How I Built It with Joe Casabona and Shanté Cofield [not-audio_url] [/not-audio_url]

Duration: 50:11
Welcome to a classic podcast swap! I'm sharing an episode from Joe Casabona over at How I Built It because it's incredibly useful for you in your business and brand-building journey. In this sneak peek episode, Joe chats…
138: How to Make Work More Fun with Dr. Bob Nelson and Mario Tamayo [not-audio_url] [/not-audio_url]

Duration: 45:16
If you've read anything online lately, you've probably heard about the trend of "quiet quitting." People get sick of their current company and role and either outright leave or decide to stay and do just the bare minimum…
137: A Short Story with The Extraordinary Edward [not-audio_url] [/not-audio_url]

Duration: 23:53
Fans of this podcast know I'm a big fan of creating "spooktacular" episodes around Halloween. We've explored musicians' worst gigs, chatted with ghost hunters, and heard a few horrific tales. This year, it's going to be…
136: How to Get a Better Mortgage as an Artist with Alejandro Szita [not-audio_url] [/not-audio_url]

Duration: 33:15
Many artists, musicians, and other creative entrepreneurs want to own property. But because of the unique nature of their industries, they may not be paid as regularly as someone who has a 9-to-5. For example, an artist…
135: The Tequila Diet and Top Chef Stories with Dave Martin [not-audio_url] [/not-audio_url]

Duration: 35:32
After a trip to Italy with a lot of wine drinking and pasta eating, Dave Martin wanted to shed a few pounds. As it turns out, ditching wine and replacing it with tequila had impressive results. And so, The Tequila Diet w…
134: Cheating in Baseball and Innovation in Sports with Dan Levitt [not-audio_url] [/not-audio_url]

Duration: 30:54
Welcome to one of the most exciting times in sports — the baseball postseason is upon us! And that means it’s the perfect time to talk about innovation in baseball and how the sport has evolved, particularly from a break…
133: Nerdy Education Concepts Made Simple with Alyssa Blask Campbell [not-audio_url] [/not-audio_url]

Duration: 34:53
Education is hard work, y'all. And creating environments where kids can excel takes a whole village. As a child, I listened to Dave Clark Five while doing homework. It worked for me, but another child might find that rep…
132: Running Marathons and Cancer Journeys with David Richman [not-audio_url] [/not-audio_url]

Duration: 36:22
Over the past 15 years, David Richman has run more than 50 triathlons, ran four marathons back-to-back, and took a solo 5,000-mile bike ride around the country. That bike ride is also a key part of his latest book Cycle…
131 Music Rights, Copyright Claims, and YouTube with Audrey Marshall [not-audio_url] [/not-audio_url]

Duration: 29:50
Imagine you're making a video to share with the world. You've found the PERFECT song for it, one that'll get everyone's toes tapping and praising your musical knowledge. Only there's one problem: you didn't get the prope…