7 Lessons from BFCM 2025

7 Lessons from BFCM 2025

Author: Jeremy Young December 8, 2025 Duration: 11:27
Send us Fan Mail BFCM is over—so what actually worked? In this episode of Google Ads Unleashed, host Jeremy breaks down seven key learnings from Black Friday and Cyber Monday, from extending sales periods and preparing your algorithm to testing strong offers and monitoring performance in real time. You’ll discover why brand trust and evergreen marketing outperformed, how to pivot when offers underperform, and why Demand Gen delivered exceptional ROI. Join our Google Ads Slack channel he...

If you're trying to navigate the often complex and ever-changing landscape of Google Ads for an online store, Jeremy Young has built this resource specifically for you. Google Ads Unleashed | Winning Strategies for E-Commerce Marketers cuts through the noise to deliver practical, actionable advice. Jeremy focuses squarely on the tactics and insights that actually move the needle for online retailers, moving beyond theory into what works right now. Episodes break down real campaign structures, bidding strategies for shopping ads, and how to interpret data to improve return on ad spend. You'll hear detailed analyses of common pitfalls and advanced techniques for scaling profitable campaigns, all discussed with a focus on direct application. This isn't about vague concepts; it's a hands-on guide for marketers and agency professionals who need to see tangible results from their advertising budget. Tune in to this business and marketing podcast for clear explanations and strategic deep dives that aim to make your e-commerce advertising more efficient and effective.
Author: Language: en-gb Episodes: 100

Google Ads Unleashed | Winning Strategies for E-Commerce Marketers
Podcast Episodes
How to Repurpose Winning Demand Gen Creatives (Before They Burn Out) [not-audio_url] [/not-audio_url]

Duration: 7:28
Send us Fan Mail Your Demand Gen creatives are crushing it… then suddenly performance drops. In this episode of Google Ads Unleashed, hosr Jeremy reveals the “Zombie Campaign” strategy, a simple Google Ads Demand Gen tac…
Is Bidding on Your Own Brand a Waste of Money? [not-audio_url] [/not-audio_url]

Duration: 16:01
Send us Fan Mail Your branded campaign shows the highest ROAS, but is it your least incremental channel? In this episode of Google Ads Unleashed, host Jeremy unpacks the real truth about brand bidding, attribution vs inc…
Stop Copying Your Competitors: Reverse Benchmarking in Google Ads [not-audio_url] [/not-audio_url]

Duration: 14:27
Send us Fan Mail Stop copying competitors in Google Ads—win by standing out. In this episode of Google Ads Unleashed, host Jeremy breaks down “reverse benchmarking,” inspired by Rory Sutherland, and explains why differen…
How Branded Search Can Destroy Your Business [not-audio_url] [/not-audio_url]

Duration: 21:23
Send us Fan Mail Is your competitor stealing your branded traffic and your revenue? In this episode of Google Ads Unleashed, host Jeremy reveals a real Google Ads audit where a rival hijacked branded search, crushed impr…
Why ROAS Is Lying to You: With Google Ads Expert Thomas Eccel [not-audio_url] [/not-audio_url]

Duration: 39:15
Send us Fan Mail Is ROAS telling you the truth—or quietly killing your profits? In this episode of Google Ads Unleashed, host Jeremy sits down with Google Ads expert Thomas Eccel to unpack why ROAS is often misleading an…
Why Your Google Ads CPCs Are Rising (And What You Can Do About It) [not-audio_url] [/not-audio_url]

Duration: 21:13
Send us Fan Mail Rising CPCs killing your Google Ads performance? In this episode of The Google Ads Unleashed Podcast, host Jeremy breaks down why cost-per-click keeps climbing—and what you can actually do about it. You’…
Why Your Performance Max Campaign Is Failing [not-audio_url] [/not-audio_url]

Duration: 20:13
Send us Fan Mail Your Performance Max campaign spending but not scaling? This episode of the Google Ads Unleashed Podcast breaks down exactly why PMAX fails in so many ad accounts, and how to fix it. Host Jeremy walks th…