Competitors Bidding on Your Brand Name: Why It Happens & How to Fight Back

Competitors Bidding on Your Brand Name: Why It Happens & How to Fight Back

Author: Jeremy Young May 4, 2026 Duration: 12:23
Send us Fan Mail Spotted a competitor running ads on your brand name? Here's exactly why it happens and how to shut it down. In this episode of the Google Ads Unleashed Podcast, host Jeremy Young breaks down how competitor brand bidding works, from accidental PMax spillover to deliberately crafted conquesting ads. Learn how to use auction insights, bid strategy, and sharp ad copy to outgun competitors and make their clicks painfully expensive, or when to go nuclear and take the fi...

If you're trying to navigate the often complex and ever-changing landscape of Google Ads for an online store, Jeremy Young has built this resource specifically for you. Google Ads Unleashed | Winning Strategies for E-Commerce Marketers cuts through the noise to deliver practical, actionable advice. Jeremy focuses squarely on the tactics and insights that actually move the needle for online retailers, moving beyond theory into what works right now. Episodes break down real campaign structures, bidding strategies for shopping ads, and how to interpret data to improve return on ad spend. You'll hear detailed analyses of common pitfalls and advanced techniques for scaling profitable campaigns, all discussed with a focus on direct application. This isn't about vague concepts; it's a hands-on guide for marketers and agency professionals who need to see tangible results from their advertising budget. Tune in to this business and marketing podcast for clear explanations and strategic deep dives that aim to make your e-commerce advertising more efficient and effective.
Author: Language: en-gb Episodes: 100

Google Ads Unleashed | Winning Strategies for E-Commerce Marketers
Podcast Episodes
Stop Copying Your Competitors: Reverse Benchmarking in Google Ads [not-audio_url] [/not-audio_url]

Duration: 14:27
Send us Fan Mail Stop copying competitors in Google Ads—win by standing out. In this episode of Google Ads Unleashed, host Jeremy breaks down “reverse benchmarking,” inspired by Rory Sutherland, and explains why differen…
How Branded Search Can Destroy Your Business [not-audio_url] [/not-audio_url]

Duration: 21:23
Send us Fan Mail Is your competitor stealing your branded traffic and your revenue? In this episode of Google Ads Unleashed, host Jeremy reveals a real Google Ads audit where a rival hijacked branded search, crushed impr…
Why ROAS Is Lying to You: With Google Ads Expert Thomas Eccel [not-audio_url] [/not-audio_url]

Duration: 39:15
Send us Fan Mail Is ROAS telling you the truth—or quietly killing your profits? In this episode of Google Ads Unleashed, host Jeremy sits down with Google Ads expert Thomas Eccel to unpack why ROAS is often misleading an…
Why Your Google Ads CPCs Are Rising (And What You Can Do About It) [not-audio_url] [/not-audio_url]

Duration: 21:13
Send us Fan Mail Rising CPCs killing your Google Ads performance? In this episode of The Google Ads Unleashed Podcast, host Jeremy breaks down why cost-per-click keeps climbing—and what you can actually do about it. You’…
Why Your Performance Max Campaign Is Failing [not-audio_url] [/not-audio_url]

Duration: 20:13
Send us Fan Mail Your Performance Max campaign spending but not scaling? This episode of the Google Ads Unleashed Podcast breaks down exactly why PMAX fails in so many ad accounts, and how to fix it. Host Jeremy walks th…
Google Ads 2026: Tips to Start the Year Strong [not-audio_url] [/not-audio_url]

Duration: 9:49
Send us Fan Mail Your Google Ads account needs a 2026 reset - start the year clean and profitable. In this episode of the Google Ads Unleashed Podcast, host Jeremy walks through a practical Google Ads “spring clean,” cov…
What To Do With Your Google Ads Campaigns Over Christmas [not-audio_url] [/not-audio_url]

Duration: 7:44
Send us Fan Mail Christmas demand drop incoming? In this episode of Google Ads Unleashed, host Jeremy breaks down exactly what to do with your campaigns over Christmas to avoid wasted spend and protect performance. Learn…
7 Lessons from BFCM 2025 [not-audio_url] [/not-audio_url]

Duration: 11:27
Send us Fan Mail BFCM is over—so what actually worked? In this episode of Google Ads Unleashed, host Jeremy breaks down seven key learnings from Black Friday and Cyber Monday, from extending sales periods and preparing y…