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Gary Vee Predicts the Future of Wine

Gary Vee Predicts the Future of Wine

Author: SESSION in PROGRESS August 5, 2026 Duration: 30:47
Got Somme : Master Sommelier's Wine Podcast
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Before Gary Vaynerchuk became known around the world as GaryVee, he built his first audience talking about wine.


In this special episode of Got Somme, Gary returns to his roots for a conversation with Angus O’Loughlin and Master Sommelier Carlos Santos about wine, business, collecting and where the global wine market could be heading next.

Gary explains why he believes wine buyers currently have more power than producers, with oversupply creating extraordinary opportunities to purchase premium bottles for a fraction of their traditional prices.

He reveals the remarkable deals he is seeing from Australia and New Zealand, including Barossa Shiraz, Margaret River Chardonnay and Central Otago Pinot Noir, and explains why this could be one of the greatest wine-buying periods he has experienced in 35 years.

Gary predicts that blockchain technology could allow collectors to buy, sell and trade ownership of physical bottles without repeatedly moving them between warehouses. The wine could remain safely stored under temperature-controlled conditions until its owner chooses to redeem it.

It is a prediction Gary believes people will return to in ten years.


IN THIS EPISODE

• Discovering wine while working in his family’s liquor store

• Building Wine Library and becoming an early wine creator on YouTube

• How Wine Library TV challenged the pretension surrounding wine

• Learning to enjoy wine as a consumer instead of an operator

• Why Gary believes the current market strongly favours wine buyers

• Premium Australian and New Zealand wines being heavily discounted

• Using wine dinners to build stronger business relationships

• Why a brilliant $15 wine can be more exciting than a famous label

• The value and humility of blind wine tasting

• How Australian Shiraz and Chardonnay have evolved

• Why buttery, oaky Chardonnay may be returning

• How NFTs and blockchain could change fine wine ownership

• The future of wine collecting and temperature-controlled storage

• Building Empathy Wines and selling it earlier than planned


GUEST

Gary Vaynerchuk, GaryVee

Instagram: @garyvee

YouTube: GaryVee

Wine content: Wine Library TV






Gary Vee, GaryVee, Gary Vaynerchuk, Gary Vaynerchuk wine, Gary Vee wine, Gary Vee interview, Gary Vee podcast, Wine Library TV, WineText, Empathy Wines, wine podcast, Australian wine, wine investing, wine collecting, fine wine, wine market, wine bargains, wine business, blockchain wine, NFT wine, future of wine, Master Sommelier, Carlos Santos, Angus O’Loughlin, Got Somme, Barossa Shiraz, Margaret River Chardonnay, Central Otago Pinot Noir


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Ever felt a bit lost staring at a wine list or wondering what you're actually tasting in your glass? Got Somme is here to help, without any of the pretence. This isn't a stuffy lecture; it's a conversation between Master Sommelier Carlos Santos and his mate, radio announcer Angus O'Loughlin, who's keen to learn but starting from scratch. Each episode, Carlos guides Angus-and by extension, all of us-through the fundamentals, breaking down everything from grape varieties and regional styles to understanding why a wine tastes the way it does. The real magic happens when they're joined by some of the world's most respected winemakers, who share the stories and craft behind their bottles. You'll hear Carlos explain how to pick a good wine from a bad one, demystifying terms like tannin and terroir along the way. It's an accessible, often funny journey into wine, perfect for anyone who enjoys a glass but wants to understand the world behind it. Produced by SESSION in PROGRESS, this podcast turns curiosity into genuine knowledge, one bottle at a time.
Author: Language: en-au Episodes: 50

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Got Somme : Master Sommelier's Wine Podcast
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