171. Growing a Farm Brand with Alex Russell

171. Growing a Farm Brand with Alex Russell

Author: Grazing Grass May 21, 2025 Duration: 1:29:48

In this episode, we chat with Alex from Chucktown Acres, a regenerative farm based in Charleston, South Carolina. Alex shares his transformation from suburban musician and Bible college student to full-time regenerative farmer. His journey includes a pivotal internship at Polyface Farms and eventually taking over an existing farm operation in coastal South Carolina. Alex now manages a thriving multi-species livestock operation and also teaches marketing to other farmers.


Topics Covered

  • Alex’s health awakening and discovery of real food
  • The shift from Bible college to aspiring farmer
  • Securing a highly competitive internship at Polyface Farms
  • What life and work were like at Polyface
  • Starting and rebranding Chucktown Acres
  • Raising grass-fed beef, Berkshire hogs, broilers, laying hens, turkeys, and more
  • Adjusting practices for regional predator pressure in South Carolina
  • Using and recommending Kiwi Tech posts and Gallagher reels
  • Building a direct-to-consumer business with Barn2Door and weekly email marketing
  • Offering internships for local youth interested in sustainable ag
  • Navigating social media and customer communication
  • Equipment preferences and gear talk (O’Brien vs. Kiwi Tech)


Whether you’re just starting your regenerative journey or looking to refine your marketing and multi-species operation, Alex’s story is a valuable one. He didn’t grow up farming and didn’t inherit land—but he found a way through passion, grit, and practical action. His take on internships, rebranding, and building customer relationships through authentic marketing is inspiring and actionable. Plus, there’s plenty of great gear talk for graziers who love comparing reels and posts.


Resources Mentioned

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Chapters

  • (00:00) - Introduction and Quickfire Questions
  • (01:58) - Welcome to the Grazing Grass Podcast
  • (03:36) - Alex's Journey to Farming
  • (05:15) - Discovering the World of Health Food
  • (06:56) - From Bible College to Farming Aspirations
  • (15:57) - Internship at Polyface Farms
  • (42:06) - Starting Chucktown Acres
  • (45:17) - Starting the Farming Journey
  • (45:56) - A Fortunate Break
  • (46:59) - Taking Over the Farm
  • (48:33) - Rebranding and Relocating
  • (49:50) - Challenges and Adaptations
  • (53:30) - Marketing and Sales Strategies
  • (57:29) - Social Media and Marketing Challenges
  • (59:49) - Advice for New Farmers
  • (01:12:05) - The Importance of Farmer's Markets
  • (01:14:19) - Famous Four Questions
  • (01:19:52) - Final Thoughts and Resources


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Original Music by Louis Palfrey


There’s a quiet revolution happening in the fields and pastures, one that ties the health of the soil directly to the health of a farm’s bottom line. Grazing Grass Podcast | Rotational Grazing, Soil Health & Profitable Livestock Farming is a part of that conversation, sitting down with the men and women who are putting regenerative principles into daily practice. Hosted by Grazing Grass, each episode feels like a candid chat across a fence line, moving beyond theory into the tangible details of managing livestock on grass. You’ll hear farmers recount their own journeys-what prompted their shift in thinking, the logistical hurdles of changing their operation, and the outcomes they’ve witnessed in their land and ledger books. A recurring segment called "Over Grazing" digs into the specific problems and hard-won lessons that come with this way of farming. This isn’t just a science or nature podcast; it’s a practical resource built on shared experience, aiming to strengthen a community where knowledge about profitable, grass-based systems is passed along openly. Tune in for honest stories that get to the root of what it means to work with the land.
Author: Language: English Episodes: 100

Grazing Grass Podcast | Rotational Grazing, Soil Health & Profitable Livestock Farming
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