171. Growing a Farm Brand with Alex Russell

171. Growing a Farm Brand with Alex Russell

Author: Grazing Grass May 21, 2025 Duration: 1:29:48

In this episode, we chat with Alex from Chucktown Acres, a regenerative farm based in Charleston, South Carolina. Alex shares his transformation from suburban musician and Bible college student to full-time regenerative farmer. His journey includes a pivotal internship at Polyface Farms and eventually taking over an existing farm operation in coastal South Carolina. Alex now manages a thriving multi-species livestock operation and also teaches marketing to other farmers.


Topics Covered

  • Alex’s health awakening and discovery of real food
  • The shift from Bible college to aspiring farmer
  • Securing a highly competitive internship at Polyface Farms
  • What life and work were like at Polyface
  • Starting and rebranding Chucktown Acres
  • Raising grass-fed beef, Berkshire hogs, broilers, laying hens, turkeys, and more
  • Adjusting practices for regional predator pressure in South Carolina
  • Using and recommending Kiwi Tech posts and Gallagher reels
  • Building a direct-to-consumer business with Barn2Door and weekly email marketing
  • Offering internships for local youth interested in sustainable ag
  • Navigating social media and customer communication
  • Equipment preferences and gear talk (O’Brien vs. Kiwi Tech)


Whether you’re just starting your regenerative journey or looking to refine your marketing and multi-species operation, Alex’s story is a valuable one. He didn’t grow up farming and didn’t inherit land—but he found a way through passion, grit, and practical action. His take on internships, rebranding, and building customer relationships through authentic marketing is inspiring and actionable. Plus, there’s plenty of great gear talk for graziers who love comparing reels and posts.


Resources Mentioned

Visit our Sponsors:
Noble Research Institute

Redmond
GBT Angus

Grazing Grass Links
New Listener Resource Guide

Provide feedback for the podcast
Website
Insiders
Resources (Coming Soon)
Community (on Facebook)
Check out the Apiary Chronicles Podcast

Chapters

  • (00:00) - Introduction and Quickfire Questions
  • (01:58) - Welcome to the Grazing Grass Podcast
  • (03:36) - Alex's Journey to Farming
  • (05:15) - Discovering the World of Health Food
  • (06:56) - From Bible College to Farming Aspirations
  • (15:57) - Internship at Polyface Farms
  • (42:06) - Starting Chucktown Acres
  • (45:17) - Starting the Farming Journey
  • (45:56) - A Fortunate Break
  • (46:59) - Taking Over the Farm
  • (48:33) - Rebranding and Relocating
  • (49:50) - Challenges and Adaptations
  • (53:30) - Marketing and Sales Strategies
  • (57:29) - Social Media and Marketing Challenges
  • (59:49) - Advice for New Farmers
  • (01:12:05) - The Importance of Farmer's Markets
  • (01:14:19) - Famous Four Questions
  • (01:19:52) - Final Thoughts and Resources


Looking for grass-based breeders?
 Explore the Grass Based Genetics directory.

Upcoming Grazing Events

Visit our Sponsors:
Noble Research Institute

Redmond Agriculture
Grassroots Carbon
Apr 22-24 3 Springs Utah

Grazing Grass Links
Website
Community (on Facebook)

Original Music by Louis Palfrey


There’s a quiet revolution happening in the fields and pastures, one that ties the health of the soil directly to the health of a farm’s bottom line. Grazing Grass Podcast | Rotational Grazing, Soil Health & Profitable Livestock Farming is a part of that conversation, sitting down with the men and women who are putting regenerative principles into daily practice. Hosted by Grazing Grass, each episode feels like a candid chat across a fence line, moving beyond theory into the tangible details of managing livestock on grass. You’ll hear farmers recount their own journeys-what prompted their shift in thinking, the logistical hurdles of changing their operation, and the outcomes they’ve witnessed in their land and ledger books. A recurring segment called "Over Grazing" digs into the specific problems and hard-won lessons that come with this way of farming. This isn’t just a science or nature podcast; it’s a practical resource built on shared experience, aiming to strengthen a community where knowledge about profitable, grass-based systems is passed along openly. Tune in for honest stories that get to the root of what it means to work with the land.
Author: Language: English Episodes: 100

Grazing Grass Podcast | Rotational Grazing, Soil Health & Profitable Livestock Farming
Podcast Episodes
e139. From Homestead to Thriving Ranch with Eileen Napier [not-audio_url] [/not-audio_url]

Duration: 1:04:20
Join us as we welcome Eileen Napier of Ramstead Ranch, who shares her remarkable journey from humble beginnings on a two-acre property in Washington to establishing a thriving 240-acre regenerative livestock operation. E…
e138. Innovative Paths in Regenerative Agriculture with Farmer Angus [not-audio_url] [/not-audio_url]

Duration: 1:08:11
Join us as we explore the transformative journey of Angus McIntosh, a former London stockbroker turned regenerative agriculture practitioner in South Africa. Angus shares his compelling story of transitioning from the co…
e137. Grazing and Irrigated Pasture with Tyler and Justin Waddington [not-audio_url] [/not-audio_url]

Duration: 1:18:24
Join us as we welcome Tyler and Justin to the Grazing Grass Podcast, where we explore the multi-generational farming legacy of their family in Yakima Valley, Washington. We kick off by discussing how their father began t…
e136. Creating Connections Through Ag Stories with Ashlynn Jones [not-audio_url] [/not-audio_url]

Duration: 1:05:42
Join us as we welcome Ashlynn Jones from Southeast Iowa, who shares her inspiring journey into cattle farming. Starting with her early experiences in 4-H and showing cattle at national shows, Ashlynn gives us an inside l…
e135. Revitalizing the Land with South Poll Cattle with Dakota Blanks [not-audio_url] [/not-audio_url]

Duration: 56:40
Join us as we explore the fascinating journey of Dakota Blanks, a farmer from Appomattox, Virginia, who transitioned from a tobacco family background to grass-based livestock production. Dakota shares his experiences wit…
e134. Starting at Ground Zero with Anthony Horvath [not-audio_url] [/not-audio_url]

Duration: 1:02:35
Join us as we welcome Anthony Horvath from Michigan to share his journey of starting and managing a small-scale farm while balancing full-time off-farm work. Anthony's story begins from ground zero, where he utilized eco…
e132. Quality of Life Matters with Bryan Phipps [not-audio_url] [/not-audio_url]

Duration: 57:38
Join us for an insightful episode where we welcome Bryan from Brusett, Montana, who shares his compelling journey of taking over his family ranch at a young age after his father's passing. Bryan discusses the pivotal tra…