Behind the Scenes at Vermeer and a Sneak Peek at Equip Expo 2025

Behind the Scenes at Vermeer and a Sneak Peek at Equip Expo 2025

Author: Paul Jamison | Lawn Care + Landscaping October 14, 2025 Duration: 30:48

In this episode, recorded at Vermeer's world headquarters in Pella, Iowa, special guests Naylor Taliaferro, Cornell Mack, Chase Gallagher, and Trevor Koolmees share insights from their tour of the company founded by Gary Vermeer in 1948, discussing its evolution and innovations, before previewing the 2025 Equip Expo and the exciting Morning Show event.

📚 Level Up Your Money (New Release) 👉 Get Your Copy!

🎟️ Equip Expo 2025 👉 Save 50% off Equip Expo Ticket w/ Promo Code PAUL: Register Here

📲 Connect with Paul - Visit Official Website

🎟️ LCR Summit Louisville - Click Here

🛠️ Paul's Recommended Tools & Professionals

🎬 VIP On-Demand: Lawn Care Life Conference

🎥 Watch All Replays Now — Includes Brandon Gray, Andy Mulder, Jason Creel, Paul Jamison & more. Learn pricing, profit, burnout prevention, and how to scale smart.

📦 Business-Building Resources by Paul

📚 Paul's Most Popular Business Books

🌿 Paul's Online Banking Recommendation

Relay's Online Banking: Open an Account


For anyone who makes their living from lawns and landscapes, the daily grind involves far more than just mowing and planting. Running a successful operation demands a sharp business mind alongside green industry expertise. That’s the space where Green Industry Podcast lives, hosted by Paul Jamison, who brings his own hands-on experience in lawn care and landscaping to every conversation. Instead of generic advice, you’ll hear frank discussions with established leaders and innovators who have navigated the same challenges you face. Episodes dig into the nitty-gritty of practical strategies-from refining your pricing model and improving client retention to streamlining operations and effective team management. The focus is consistently on actionable ideas that can directly impact your bottom line, making it a vital resource for entrepreneurs and career professionals aiming to build a more resilient and profitable business. This podcast cuts through the noise, offering real-world insights that help you grow not just your grass and gardens, but your company’s future. Tune in for a dose of clarity and concrete steps you can apply immediately.
Author: Language: English Episodes: 100

Green Industry Podcast
Podcast Episodes
The Hidden Trap of Lifestyle Inflation (And How to Escape It) [not-audio_url] [/not-audio_url]

Duration: 29:30
In this episode of Level Up Your Money, Paul Jamison breaks down why lifestyle creep silently sabotages financial progress and shares biblical wisdom plus practical strategies to choose freedom over flash, stay disciplin…
Marketing for Booked Jobs, Not Just Brand – Lawn Care Reality Check [not-audio_url] [/not-audio_url]

Duration: 23:07
In this episode of The Green Industry Podcast, host Paul Jamison sits down with Chris Lonergan from Footbridge Media to reveal why blindly copying big business marketing tactics can hurt local lawn care companies, emphas…
Investing 101: Why Your Money Needs to Work Harder Than You Do [not-audio_url] [/not-audio_url]

Duration: 28:39
A beginner-friendly breakdown of compound interest, rainy day funds, and the power of investing in assets that grow over time. 🎟️ Equip Expo 👉 Save 50% off Equip Expo Ticket w/ Promo Code PAUL: Register Here 📚 Level Up Y…
Part 2: What's Really Working on Social in 2026 – Naylor Taliaferro [not-audio_url] [/not-audio_url]

Duration: 29:45
Paul and Naylor close out their convo with final thoughts on whats currently working on social media and the mindset shifts helping small business owners and creators thrive right now. 🎟️ Equip Expo 👉 Save 50% off Equip…