Fully Booked and Underearning

Fully Booked and Underearning

Author: Leslie Presnall September 1, 2026 Duration: 12:24
Being fully booked doesn’t automatically mean you’re making the money you want. You can have a full calendar, plenty of demand and people ready to hire you… and still feel like you should be making a whole lot more for how busy you are. If that’s where you are in your business right now, there are a couple of things I see causing this over and over again with local service-based business owners. Tune into this episode to learn: The two reasons you can be fully booked and still under-earningWh...

Leslie Presnall operates at the unique intersection of practical marketing and personal development, a combination that defines Grow Your Local Business. This isn't just about generic online tips; it's a focused conversation for brick-and-mortar shops, service providers, and community-based entrepreneurs who feel their growth is limited by geography. Leslie brings her dual expertise as a local marketing expert and life coach to each episode, dismantling the idea that strategy and mindset are separate pursuits. You'll hear actionable plans for connecting with your immediate community, from refining your message to leveraging hyper-local networks, paired with the psychological shifts necessary to execute them consistently. The podcast delves into the real challenges of standing out in a specific town or city, moving beyond theory to address the daily decisions that lead to a more visible and resilient business. It's for the owner who knows their service is valuable but struggles to turn local awareness into a reliable client roster. Through candid discussions and concrete examples, this series provides the dual toolkit for sustainable growth-the tactical how-to for your market and the internal clarity to see it through. Tune in for a resource that understands the particular rhythm and relationships of operating locally, offering a steady stream of relevant insight for your entrepreneurial journey.
Author: Language: en-us Episodes: 50

Grow Your Local Business
Podcast Episodes
Creating Original Content + Seeing Yourself As The Local Expert [not-audio_url] [/not-audio_url]

Duration: 14:13
I genuinely think it’s going to get easier and easier to stand out as the local go-to in your city... even if your industry feels saturated. And it’s not because you found the perfect viral hook or used the trend of the…
2 Things That Will Guarantee You Grow Faster [not-audio_url] [/not-audio_url]

Duration: 11:26
“If you’re not embarrassed by who you were 12 months ago, you didn’t learn enough.” In this episode, Leslie shows you why that cringe is proof you’re growing and how to use it to make the next 12 months your biggest grow…
How To Get More Local Followers With Instagram Trial Reels [not-audio_url] [/not-audio_url]

Duration: 10:47
There’s been a lot of buzz about Instagram Trial Reels lately. Creators are calling them “the new cheat code,” “the best feature Instagram has ever released” and “the fastest way to reach new people.” But… do they actual…
The Power of Zooming Out In Your Marketing [not-audio_url] [/not-audio_url]

Duration: 7:38
After auditing hundreds of local Instagram accounts, Leslie discovered a simple buyer psychology principle that changes everything: comfort and familiarity create sales. In this episode, you'll learn how “zooming out” in…
Working In Your Business When You're Not Motivated [not-audio_url] [/not-audio_url]

Duration: 15:26
If you’ve ever had those days (or weeks) where you just can’t seem to find your motivation — this episode is for you. In this coaching-style conversation, I share a real moment with one of my students inside The Localpre…
Competitor-Based Decisions [not-audio_url] [/not-audio_url]

Duration: 15:40
Have you ever stopped yourself from posting, networking or asking for support… all because of your competitors? I see this all the time with local business owners. Instead of making decisions based on their best clients,…
Are You Stuck in This Cycle That Keeps You Unbooked? [not-audio_url] [/not-audio_url]

Duration: 18:03
You can get fully booked in a year or less. I see my clients do it all the time. Some even in just a few months. But most local business owners never make it there. Not because they aren’t talented or hardworking… but be…
How To Market Your Business Before You Have Clients [not-audio_url] [/not-audio_url]

Duration: 9:06
When you’re just starting your business, one of the biggest challenges is figuring out how to market yourself without client work, testimonials, or a portfolio to share. Most business owners get stuck thinking they have…
5 Things You Don’t Need to Get Your First Local Clients [not-audio_url] [/not-audio_url]

Duration: 27:25
So many local business owners get stuck behind the scenes waiting until everything looks perfect and “ready” before they start putting themselves out there. The problem is that waiting costs you time, energy and clients.…