How to Create Your Brand: Mike Kim

How to Create Your Brand: Mike Kim

Author: Yadira Caro October 14, 2025 Duration: 34:09

Branding is not for products. You need branding regardless of what you do. This is the topic today with my guest Mike Kim. He is a consultant, speaker, and coach, teaching the principles of personal branding to executives, experts, and employees. He is the co-author of the book, alongide Andy Storch, of the book Own Your Brand, Own Your Career and also wrote You Are The Brand. 

 Today we speak about key advice to define your brand, losing the fear of posting content and preparing for job interviews. 

For bonus materials of this and other episodes, subscribe via the website https://www.hardcoresoftskillspodcast.com/ 


The Hardcore Soft Skills Podcast moves beyond the technical jargon to focus on the human elements that truly drive a career forward. Host Yadira Caro, often going by Yadi, operates from a core belief: that soft skills are what make technical expertise actually function in the real world. This isn't about vague theories; each episode takes a practical, granular look at a single competency-whether it's navigating difficult conversations, building authentic influence, or managing creative energy. The discussions are grounded in the intersections of business, career development, and technology, recognizing that these skills are non-negotiable in fast-paced, modern workplaces. You'll hear actionable strategies and reflective insights designed for immediate application. The tone is direct and engaging, stripping away the fluff to examine why certain interpersonal or intrapersonal techniques succeed where others fail. By consistently breaking down one skill at a time, this podcast builds a comprehensive toolkit for listeners aiming to advance their professional impact. It’s for anyone who knows their craft but wants to master the art of collaboration, leadership, and resilience. Tune in for conversations that treat the so-called "soft" skills with the serious, hardcore attention they deserve.
Author: Language: English Episodes: 50

Hardcore Soft Skills Podcast
Podcast Episodes
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