How to Create Your Brand: Mike Kim

How to Create Your Brand: Mike Kim

Author: Yadira Caro October 14, 2025 Duration: 34:09

Branding is not for products. You need branding regardless of what you do. This is the topic today with my guest Mike Kim. He is a consultant, speaker, and coach, teaching the principles of personal branding to executives, experts, and employees. He is the co-author of the book, alongide Andy Storch, of the book Own Your Brand, Own Your Career and also wrote You Are The Brand. 

 Today we speak about key advice to define your brand, losing the fear of posting content and preparing for job interviews. 

For bonus materials of this and other episodes, subscribe via the website https://www.hardcoresoftskillspodcast.com/ 


The Hardcore Soft Skills Podcast moves beyond the technical jargon to focus on the human elements that truly drive a career forward. Host Yadira Caro, often going by Yadi, operates from a core belief: that soft skills are what make technical expertise actually function in the real world. This isn't about vague theories; each episode takes a practical, granular look at a single competency-whether it's navigating difficult conversations, building authentic influence, or managing creative energy. The discussions are grounded in the intersections of business, career development, and technology, recognizing that these skills are non-negotiable in fast-paced, modern workplaces. You'll hear actionable strategies and reflective insights designed for immediate application. The tone is direct and engaging, stripping away the fluff to examine why certain interpersonal or intrapersonal techniques succeed where others fail. By consistently breaking down one skill at a time, this podcast builds a comprehensive toolkit for listeners aiming to advance their professional impact. It’s for anyone who knows their craft but wants to master the art of collaboration, leadership, and resilience. Tune in for conversations that treat the so-called "soft" skills with the serious, hardcore attention they deserve.
Author: Language: English Episodes: 50

Hardcore Soft Skills Podcast
Podcast Episodes
Skills Coaching: How to Motivate Your Team [not-audio_url] [/not-audio_url]

Duration: 5:51
Motivating a team is a great challenge. In this episode, learn key actions to help you build intrinsic motivation. Get a copy of the book Hardcore Soft Skills: A Guide to Work With Humans. Also available in Amazon, Audib…
Yadi Caro on The Geek Within Podcast [not-audio_url] [/not-audio_url]

Duration: 32:56
Yadi Caro talks to Jeremy Wood on the Geek Within Podcast. Get a copy of the book Hardcore Soft Skills: A Guide to Work With Humans. Also available in Amazon, Audible, Walmart, and Barnes and Noble. For previous episodes…
Skills Coaching: How to be a Better Writer without AI [not-audio_url] [/not-audio_url]

Duration: 4:21
Aritificial Intelligence can help us write, but we need to write to develop our intelligence. Learn more in this episode. Get a copy of the book Hardcore Soft Skills: A Guide to Work With Humans. Also available in Amazon…
Skills Coaching: How to Improve Public Speaking with Your Team [not-audio_url] [/not-audio_url]

Duration: 3:46
We all have to speak in public regardless of our role. Listen to this episode to learn how to practice with your team. Get a copy of the book Hardcore Soft Skills: A Guide to Work With Humans. Also available in Amazon, A…
Skills Coaching: How to Assess if Your Team Listens Well [not-audio_url] [/not-audio_url]

Duration: 5:06
In this episode, learn how to do a listening audit to help you and your team improve your listening skills. Get a copy of the book Hardcore Soft Skills: A Guide to Work With Humans. Also available in Amazon, Audible, Wal…
How to be Yourself at Work and Succeed with Dana Williams [not-audio_url] [/not-audio_url]

Duration: 27:56
In this epsiode, learn how to know yourself and overcome challenges with leadership identity expert and coach Dana Williams (https://www.danawilliamsco.com/). Get a copy of the book Hardcore Soft Skills: A Guide to Work…
Soft Skills for Tech Professionals (Part 2) [not-audio_url] [/not-audio_url]

Duration: 32:53
In this episode, Yadi interviews leadership coach and auhtor DR. AZ Habtewold to discuss top skills for tech professionals. Get a copy of the book Hardcore Soft Skills: A Guide to Work With Humans. Also available in Amaz…
Soft Skills for Tech Professionals (Part 1) [not-audio_url] [/not-audio_url]

Duration: 1:02:01
In this interview for The A to Z Podcast with Dr. Az Habtewold, Yadi Caro shares the top skills tech professionals need now. Get a copy of the book Hardcore Soft Skills: A Guide to Work With Humans. Also available in Ama…
Skills Coaching: How to Meet People at Work [not-audio_url] [/not-audio_url]

Duration: 6:27
Netwroking is not just for job searching. At work, we need to build realtionships to get stuff done. Get a copy of the book Hardcore Soft Skills: A Guide to Work With Humans. Also available in Amazon, Audible, Walmart, a…
Skills Coaching: How to Care About Others [not-audio_url] [/not-audio_url]

Duration: 5:20
Building empathy is a necessary skill. In this episode learn some tools to develop it. Get a copy of the book Hardcore Soft Skills: A Guide to Work With Humans. Also available in Amazon, Audible, Walmart, and Barnes and…