Hardcore Software by Steven Sinofsky (Audio Edition)

Hardcore Software by Steven Sinofsky (Audio Edition)

Author: Steven Sinofsky Language: English Episodes: 100
There’s a story behind every line of code, every product launch, and every industry shift, but rarely do we hear it from someone who was in the room for decades of defining moments. Hardcore Software by Steven Sinofsky (Audio Edition) offers exactly that: a firsthand narrative from the trenches of the PC revolution’s peak and its complex evolution. Host Steven Sinofsky doesn’t just recount history; he unpacks the visceral realities of building software at scale, the management dilemmas faced under immense pressure, and the human decisions that propelled successes or led to stumbles. Having joined Microsoft in 1989 as a software design engineer on C++, his 23-year journey weaves through critical projects like Visual C++, six major releases of Office as its Senior Vice President, and the era-defining development of Windows 7 and Windows 8, culminating in his role as President of Windows overseeing internet services. Each episode of this podcast feels like a detailed retrospective, blending personal anecdote with hard-won lessons on technology, leadership, and strategy. It’s for anyone curious about the intersection of business, engineering, and history, told with a level of specificity and reflection that only an insider can provide. You’ll hear not just what happened, but how it felt to make those calls and what those experiences mean for building things today.
Episodes
098. A Sea of Worry at the Consumer Electronics Show [not-audio_url] [/not-audio_url]

Duration: 32:10
The planning for Windows 8 was moving right along. But something wasn’t right as we wrapped up Windows 7 activities at CES 2010. It was looking more and more like the plans and the way the ecosystem might rally around th…
097. A Plan for a Changing World [Ch. XIV] [not-audio_url] [/not-audio_url]

Duration: 33:22
Welcome to Chapter XIV. This is the first of two chapters and about a dozen remaining posts that cover the context, development, and release of Windows 8. Many reading this will bring their own vivid recollections and pe…
096. Ultraseven (Launching Windows 7) [not-audio_url] [/not-audio_url]

Duration: 24:45
In the era of “boxed” software release to manufacturing was a super special moment. The software is done, and the bits permanently pressed onto a DVD disc. That disc, the golden master, is then shipped off physically to…
095. Welcome to Windows 7, Everyone [not-audio_url] [/not-audio_url]

Duration: 26:47
While it is incredibly fun to do a first demo of a big product as described in the previous section, there is something that tops that and even tops the actual release to manufacturing. That is providing the release, act…
094. First Public Windows 7 Demo [not-audio_url] [/not-audio_url]

Duration: 25:44
In an era of huge software projects with a zillion new features in every release, there’s little more exciting than the first public demos. Such demos are also incredibly stressful to pull off. In addition to all the wor…
093. Netbook Mania [not-audio_url] [/not-audio_url]

Duration: 26:23
The Windows team was plugging away on Windows 7. The outside world was still mired in the Vista doldrums. Then in the summer of 2007 there was a wakeup call in the announcement and shipment of a new type of computer from…
092. Platform Disruption…While Building Windows 7 [Ch. XIII] [not-audio_url] [/not-audio_url]

Duration: 42:33
Welcome to Chapter XIII! In this chapter we build Windows 7 and bring it to market. We start with all the forces that were shaping up to “disrupt” Microsoft (in the now classic sense) including the launch of the iPhone,…
091. Cleaning Up Longhorn and Vista [not-audio_url] [/not-audio_url]

Duration: 40:08
Whenever you take on a new role you hope that you can just move forward and start work on what comes next without looking back. No job transition is really like that. In my case, even though I had spent six months “trans…
090. I’m a Mac [not-audio_url] [/not-audio_url]

Duration: 34:58
Advertising is much more difficult than just about everyone believes to be the case. In fact, one of the most challenging tasks for any executive at any company is to step back and not get involved in advertising. It is…
089. Rebooting the PC Ecosystem [not-audio_url] [/not-audio_url]

Duration: 40:36
The word ecosystem is often used when describing Windows and the universe of companies that come together to deliver Windows PCs and software. Providing a platform is a much trickier business than most might believe. Bri…