Don't Niche-Down, Do What You Love with Jordan Syatt

Don't Niche-Down, Do What You Love with Jordan Syatt

Author: Primal Health Coach Institute June 26, 2024 Duration: 1:05:41
Jordan Syatt is a 5x World Record Powerlifter and a Precision Nutrition and Westside Barbell Certified coach. He also has a Bachelor of Science in Health & Behavior Science with a focus in Strength & Conditioning. He holds several powerlifting world records and is a 27th-degree black belt in chugging coffee.
 
If you know Jordan, you won't be surprised that this conversation is full of BS-free advice for health, fitness, and nutrition coaches. In true Jordan Syatt fashion, it is also sprinkled with a few extra expletives to keep things exciting. Jordan has built a very successful online fitness business by being real with his audience, doubling down on educating his following, and consistently creating valuable long-form content.
 
During this conversation, he discusses the three main fitness goals, why Jordan doesn't believe in niching down, doing what you love, and why long-form content is the key to growing an engaged audience. Simply put, this episode is a blast.
 
Connect with Jordan at:
 
Episode Overview:
0:00 Introduction to Jordan Syatt
2:21 Discovering a Love for Wrestling
4:33 The Importance of Passion in Coaching
8:09 The Power of Long-Form Content
10:27 Pursuing Your Passion in Business
14:37 Transitioning to Online Coaching
18:09 Reflecting on Early Days of Hard Work
22:58 The Reality of Building a Business
26:09 Evolving Social Media Strategy
29:21 Focusing on Educational Content
31:53 Implementing Immediately Practical Actions
48:38 Transitioning to a Membership Model: The Journey of Scaling
52:25 The Reality of Running a Successful Coaching Business
57:39 Embracing Individual Coaching: Success Without Scaling
1:01:43 The Coaching Industry: Myths, Realities, and Future Trends
 
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Health Coach Radio is a podcast that dives deep into the world of health and fitness coaching, brought to you by Primal Health Coach Institute, founded by the renowned Mark Sisson. Join your hosts, Erin and Laura, both proud graduates of Primal Health Coach Institute, as they share inspiring stories and expert insights on elevating your coaching practice.
 
If you're curious about transforming your life through the power of health and/or fitness coaching, visit primalhealthcoach.com/hcr/. Discover the transformative journey of Primal living and explore how Primal Health Coach Institute can empower you to make a real impact on people's lives.

Tune in to Health Coach Radio for a straightforward look at what it really takes to build and sustain a career in this growing field. Hosted by master coach Erin Power and presented by the Primal Health Coach Institute, this podcast moves beyond theory to focus on the practical realities of running a coaching business. You’ll find conversations here that tackle the unspoken challenges-from client acquisition and pricing strategies to maintaining your own passion amidst the daily grind. Each episode features insights from experienced professionals who are actively shaping the wellness industry, offering listeners a blend of tactical advice and genuine inspiration. Whether you're just considering this path or are years into your practice, the discussions provide a valuable perspective on turning a calling into a viable livelihood. It’s a resource for anyone ready to think of their health coaching work not just as a craft, but as a sustainable enterprise. New conversations arrive every Tuesday, ready to meet you wherever you are in your professional journey.
Author: Language: English Episodes: 100

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