Don't Niche-Down, Do What You Love with Jordan Syatt

Don't Niche-Down, Do What You Love with Jordan Syatt

Author: Primal Health Coach Institute June 26, 2024 Duration: 1:05:41
Jordan Syatt is a 5x World Record Powerlifter and a Precision Nutrition and Westside Barbell Certified coach. He also has a Bachelor of Science in Health & Behavior Science with a focus in Strength & Conditioning. He holds several powerlifting world records and is a 27th-degree black belt in chugging coffee.
 
If you know Jordan, you won't be surprised that this conversation is full of BS-free advice for health, fitness, and nutrition coaches. In true Jordan Syatt fashion, it is also sprinkled with a few extra expletives to keep things exciting. Jordan has built a very successful online fitness business by being real with his audience, doubling down on educating his following, and consistently creating valuable long-form content.
 
During this conversation, he discusses the three main fitness goals, why Jordan doesn't believe in niching down, doing what you love, and why long-form content is the key to growing an engaged audience. Simply put, this episode is a blast.
 
Connect with Jordan at:
 
Episode Overview:
0:00 Introduction to Jordan Syatt
2:21 Discovering a Love for Wrestling
4:33 The Importance of Passion in Coaching
8:09 The Power of Long-Form Content
10:27 Pursuing Your Passion in Business
14:37 Transitioning to Online Coaching
18:09 Reflecting on Early Days of Hard Work
22:58 The Reality of Building a Business
26:09 Evolving Social Media Strategy
29:21 Focusing on Educational Content
31:53 Implementing Immediately Practical Actions
48:38 Transitioning to a Membership Model: The Journey of Scaling
52:25 The Reality of Running a Successful Coaching Business
57:39 Embracing Individual Coaching: Success Without Scaling
1:01:43 The Coaching Industry: Myths, Realities, and Future Trends
 
---
 
Health Coach Radio is a podcast that dives deep into the world of health and fitness coaching, brought to you by Primal Health Coach Institute, founded by the renowned Mark Sisson. Join your hosts, Erin and Laura, both proud graduates of Primal Health Coach Institute, as they share inspiring stories and expert insights on elevating your coaching practice.
 
If you're curious about transforming your life through the power of health and/or fitness coaching, visit primalhealthcoach.com/hcr/. Discover the transformative journey of Primal living and explore how Primal Health Coach Institute can empower you to make a real impact on people's lives.

Tune in to Health Coach Radio for a straightforward look at what it really takes to build and sustain a career in this growing field. Hosted by master coach Erin Power and presented by the Primal Health Coach Institute, this podcast moves beyond theory to focus on the practical realities of running a coaching business. You’ll find conversations here that tackle the unspoken challenges-from client acquisition and pricing strategies to maintaining your own passion amidst the daily grind. Each episode features insights from experienced professionals who are actively shaping the wellness industry, offering listeners a blend of tactical advice and genuine inspiration. Whether you're just considering this path or are years into your practice, the discussions provide a valuable perspective on turning a calling into a viable livelihood. It’s a resource for anyone ready to think of their health coaching work not just as a craft, but as a sustainable enterprise. New conversations arrive every Tuesday, ready to meet you wherever you are in your professional journey.
Author: Language: English Episodes: 100

Health Coach Radio
Podcast Episodes
Coaching Mastery & Human Nature with Dr. John Berardi [not-audio_url] [/not-audio_url]

Duration: 1:29:17
Dr. John Berardi is best known as one of the founders of Precision Nutrition. His most recent endeavor, Change Maker Academy, is a resource pool for practicing coaches from all walks of life. Additionally, his book Chang…
Time Will Pass Anyway with Shanté Cofield [not-audio_url] [/not-audio_url]

Duration: 1:12:53
Dr. Shanté Cofield, AKA the Movement Maestro, started her career as a physical therapist but realized early on that they didn't really enjoy it. She knew in her gut that they weren't in a career where they could truly ex…
The Intersection of Fitness & Business with Jill Coleman [not-audio_url] [/not-audio_url]

Duration: 1:27:24
Jill Coleman (AKA Jill Fit) a fitness industry leader and business coach, shares valuable insights on staying connected with clients, niche health coaching, prioritizing client outcomes over deliverables, and differentia…
How to Build a Referral-Friendly Business with Dr. Kim Foster [not-audio_url] [/not-audio_url]

Duration: 1:10:33
Dr. Kim Foster is a doctor who noticed a big gap in patient care post-doctor visits. She felt both patients and doctors weren't getting the support they needed to make lasting health changes. This episode is a gem for he…
How to "Show Up Anyways" with Karin Rozell [not-audio_url] [/not-audio_url]

Duration: 1:18:57
Karin Rozell is a business coach for health and wellness coaches. You might know Karin as the business coach who teaches her clients the art of building their own 'Happy Little Practice' rather than focusing on the idea…
A Series of Serendipitous Mistakes with Tony Horton [not-audio_url] [/not-audio_url]

Duration: 1:17:33
Tony Horton is a fitness industry legend. You may remember Tony from the super popular P90X workout, which was at the forefront of extreme fitness programming for quite a while. Tony is also the author of the top-selling…
Innovating Health Coaching Education with Dr. Sandra Scheinbaum [not-audio_url] [/not-audio_url]

Duration: 1:09:56
Dr. Sandra Scheinbaum is the founder and CEO of the Functional Medicine Coaching Academy and she joins hosts Erin Power and Laura Rupsis to discuss the vital role of health coaches in behavior change, collaboration, and…
Play Big, You're a Freaking Health Coach with JJ Virgin [not-audio_url] [/not-audio_url]

Duration: 45:41
JJ Virgin is a legend in the health industry and is an absolute case study of what it looks like to build a health, fitness, and nutrition empire. JJ is a wealth of knowledge in the wellness space and has a laundry list…
Let the Law Empower You with Lisa Fraley [not-audio_url] [/not-audio_url]

Duration: 1:22:40
Lisa Fraley is a holistic lawyer who blends her legal expertise with her health coaching expertise to help thousands of heart-centered entrepreneurs protect their businesses and brands with contracts, disclaimers, tradem…