AI Enhances Outreach to Blood Donors

AI Enhances Outreach to Blood Donors

Author: John Lynn March 19, 2026 Duration: 16:22

While collecting blood, Versiti collects data. Versiti is a nonprofit founded in 1947 with the two goals of providing a sustainable blood supply to clinical settings and advancing research. Over the past 20 years, the company has tripled in size and provides blood to more than 400 hospitals. The company is now using AI and partnering with Lenovo to improve donor outreach and research.

On the blood donation side, Versiti tries to treat donors as well as a good clinician treats their patients. CIO Lynne Briggs says "we know who you are when you come in the door." Versiti integrates the data from all its partners. CEO Chris Miskel says they get more than 300,000 blood donors every year, so they are using AI to improve engagement and "be more donor-centric."

One simple application is AI-drive chat, but Justin T. Collier, MD, Healthcare CTO in North America at Lenovo mentions also the use of AI to automate documentation and mundane tasks such as engaging with insurers. He says that the value of AI makes it worthwhile to collect more data and keep it "forever." AI can lead to meaningful insights and better research outcomes.

Learn more about Lenovo: https://techtoday.lenovo.com/us/en/solutions/healthcare

Learn more about Versiti: https://versiti.org/

Healthcare IT Community: https://www.healthcareittoday.com/


For anyone navigating the complex and ever-evolving world of healthcare technology, Healthcare IT Today Interviews offers a direct line to the people shaping its future. Host John Lynn sits down with leading experts, moving beyond theory to explore the real-world applications and challenges they face every day. This isn't about surface-level news; it’s a series of deep, conversational explorations. You’ll hear firsthand accounts about implementing and optimizing electronic health records, the critical balance between data security and patient privacy, and how analytics are transforming patient care. The discussions naturally cover the practicalities of telehealth, the nuances of healthcare communication systems, and the many other technologies redefining clinical and administrative workflows. Each episode of this podcast pulls back the curtain on the front lines, providing clarity and insight that’s both substantive and accessible. Tune in for honest perspectives on where healthcare IT has been, the problems being solved right now, and what’s coming next.
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