DrFirst Reduces Physician Burden Through Well-Designed Medication Management

DrFirst Reduces Physician Burden Through Well-Designed Medication Management

Author: John Lynn April 20, 2026 Duration: 20:57

Prescribing medication has become unfathomably complex these days, with rules interposed between the patient and physician by pharmacies, payers, and pharmacy benefit managers (PBMs). Drew Hunsinger, Executive VP, Corporate Strategy at DrFirst, points out that a single medication may have multiple indications (conditions for which it can be prescribed) and rules vary by indication. Colin Banas, MD, Chief Medical Officer, says that 90% of new medications are considered specialty medications with associated complex rules.

Learn more about DrFirst: https://drfirst.com/

Healthcare IT Community: https://www.healthcareittoday.com/


For anyone navigating the complex and ever-evolving world of healthcare technology, Healthcare IT Today Interviews offers a direct line to the people shaping its future. Host John Lynn sits down with leading experts, moving beyond theory to explore the real-world applications and challenges they face every day. This isn't about surface-level news; it’s a series of deep, conversational explorations. You’ll hear firsthand accounts about implementing and optimizing electronic health records, the critical balance between data security and patient privacy, and how analytics are transforming patient care. The discussions naturally cover the practicalities of telehealth, the nuances of healthcare communication systems, and the many other technologies redefining clinical and administrative workflows. Each episode of this podcast pulls back the curtain on the front lines, providing clarity and insight that’s both substantive and accessible. Tune in for honest perspectives on where healthcare IT has been, the problems being solved right now, and what’s coming next.
Author: Language: English Episodes: 100

Healthcare IT Today Interviews
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