What Drives EHR Innovation in Prescription Management and How Technology Can Help

What Drives EHR Innovation in Prescription Management and How Technology Can Help

Author: John Lynn December 19, 2025 Duration: 18:04

Few patients take a paper prescription down to the local pharmacy any more. The modern era of prescribing is shockingly complex and getting more so, according to Dr. Colin Banas, Chief Medical Officer, and Drew Hunsinger, Head of Growth, at DrFirst.

Banas says that the goal at DrFirst, a 25-year-old company, has always been to provide an end-to-end medication journey: for patients, providers, payers, and pharmacies. Hunsinger points out that the prescribing workflow involves payers, PBMs, and even drug companies.

Plus, they share how many of the EHR companies they work with are happy to offload all these medication management complexities to DrFirst so that as EHR product managers, they can focus on other EHR innovations. Not to mention EHR vendors can benefit from the innovations that DrFirst continues to implement since their major focus is medication management.

Learn more about DrFirst: https://drfirst.com/

Healthcare IT Community: https://www.healthcareittoday.com/


For anyone navigating the complex and ever-evolving world of healthcare technology, Healthcare IT Today Interviews offers a direct line to the people shaping its future. Host John Lynn sits down with leading experts, moving beyond theory to explore the real-world applications and challenges they face every day. This isn't about surface-level news; it’s a series of deep, conversational explorations. You’ll hear firsthand accounts about implementing and optimizing electronic health records, the critical balance between data security and patient privacy, and how analytics are transforming patient care. The discussions naturally cover the practicalities of telehealth, the nuances of healthcare communication systems, and the many other technologies redefining clinical and administrative workflows. Each episode of this podcast pulls back the curtain on the front lines, providing clarity and insight that’s both substantive and accessible. Tune in for honest perspectives on where healthcare IT has been, the problems being solved right now, and what’s coming next.
Author: Language: English Episodes: 100

Healthcare IT Today Interviews
Podcast Episodes
How Modern Systems Power Financial Stewardship in Rural Healthcare [not-audio_url] [/not-audio_url]

Duration: 16:27
The financial realities in rural healthcare in particular are quite challenging. That's why I was really excited by the opportunity to talk with Bryant Blay, CFO at Montgomery County Memorial Hospital + Clinics (MCMH) in…
AI Orchestration: The End of Healthcare’s "Click Fatigue"? [not-audio_url] [/not-audio_url]

Duration: 10:09
AI was supposed to save radiology. Instead, it often just adds more noise to an already crowded screen. We don't need more standalone tools; we need better AI orchestration.Healthcare IT Today sat down with Vijay Ramanat…
Data Interoperability Should Not Be a Luxury [not-audio_url] [/not-audio_url]

Duration: 18:31
Gurpreet (GP) Singh, SVP, Interoperability Strategy & Solutions at ELLKAY, shared in our recent interview that the exchange of health care data between organizations is still a "luxury." Although standards for representi…
Helping Providers of All Sizes Adopt the Epic EHR [not-audio_url] [/not-audio_url]

Duration: 14:35
Although Epic is a large, expensive product historically used by institutions with deep pockets, it is increasingly also the choice of community health centers, tribal health facilities, and other ambulatory practices. I…