Is Improving Code Performance a Good Niche?

Is Improving Code Performance a Good Niche?

Author: Erik Dietrich April 18, 2026 Duration: 23:03
For a while, I was getting a lot of questions about whether something would be a good niche for indies. In this video, I answer the question of whether improving code performance is a good niche. Join us to learn more. View this podcast as a video on YouTube. Links of the week: CSuite Content published an introduction to personal PR and managing your personal brand. Enov8 has a new guide to GCP data masking. InfluxData added a glossary entry explaining overall equipment effectiveness (OEE). Unusual VC published a piece on AI in software development and what it means for startups. Careflow recently covered patient intake management software on their blog. Tricentis, who makes testing tools, put out an introduction to AI test automation. Workato shared a guide to logistics automation. Autify published a primer on AI quality assurance. Spin.AI broke down the differences between CASB vs SSPM

Erik Dietrich, a seasoned freelancer and entrepreneur, brings his practical Q&A series to your ears with Hit Subscribe Freelancer Q&A. This isn't about abstract theory; it's a direct line to the real, often unspoken, questions that come with building and running your own independent business. Each episode tackles the specific hurdles freelancers face, from setting rates and finding clients to managing projects and navigating the personal challenges of solo work. You'll hear straightforward answers and actionable advice drawn from experience, all aimed at helping you make better decisions for your career. Think of this podcast as a regular conversation with someone who's been in the trenches, offering clarity on the complexities of self-employment. Whether you're just considering the freelance leap or are years into your journey, these discussions provide grounded perspectives for anyone looking to build a sustainable and fulfilling business on their own terms. Tune in for honest talk that cuts through the noise.
Author: Language: English Episodes: 98

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Podcast Episodes
How to Build a Marketing Funnel with an Audience on Another Platform [not-audio_url] [/not-audio_url]

Duration: 23:09
If you've built an audience on a platform other than your own website, how do you go about turning that following into a marketing funnel for something you're offering? Join us to learn more. View this podcast as a video…
What Should You Do When Asked to Implement a Bad Idea? [not-audio_url] [/not-audio_url]

Duration: 19:49
It will sometimes come up that a prospect or client asks you to implement something that's either too vague to work or a flat-out bad idea. What should you do in this situation? Join us to learn more. View this podcast a…
Is Strategic Advice a Good Up-Sell for a Programmer? [not-audio_url] [/not-audio_url]

Duration: 29:37
If you're a programmer (or, generally, a labor-based freelancer), is it a good idea to sell strategic advice as a kind of "up-sell" to your normal offering? Join us to learn more. View this podcast as a video on YouTube.…
How Should I Price an Hour-Long Training Session? [not-audio_url] [/not-audio_url]

Duration: 24:33
I do a lot of theory in this series, but here's something practical. How would I recommend someone price an hour-long training session to teach social media tactics to a salesforce? Join us to learn more. View this podca…
How Should I Handle a Non-Compete Agreement from a Client? [not-audio_url] [/not-audio_url]

Duration: 25:28
Sometimes, a client may ask you to sign a non-compete agreement as a prerequisite for engaging with them. Should you do it? How should you handle this situation in general? Join us to learn more. View this podcast as a v…
How Can You Move to Niching and Value Pricing? [not-audio_url] [/not-audio_url]

Duration: 24:10
The default with freelancing is to charge by the hour and do generalist work. You might have, however, heard of value pricing and heard the idea that you should establish a niche. How should you go about doing that? View…
Does Having More Leads Mean You Can Raise Your Rates? [not-audio_url] [/not-audio_url]

Duration: 23:17
As you grow your business successfully, you'll have more demand for your work and, thus, more leads. Does that naturally mean you can raise your rates? The answer is more complex than you might think. View this podcast a…
Is It Worth It to Bring in Subcontractors? [not-audio_url] [/not-audio_url]

Duration: 22:58
If you establish a practice and start to earn a good bit of business, sooner or later you'll have to contend with the decision of whether or not to bring on subcontractors to help you. Should you do it? View this podcast…
Will ChatGPT Replace Freelance Programming? [not-audio_url] [/not-audio_url]

Duration: 18:20
I resisted talking about ChatGPT as long as humanly possible, but I did wind up getting a question in the backlog about it. So, will ChatGPT replace freelance programming? View this podcast as a video on YouTube. Links o…
Freelancer or Self Employed: What Should You Call Yourself? [not-audio_url] [/not-audio_url]

Duration: 18:24
If you go into business for yourself, what should you call yourself? Freelancer? Self-employed? Something else? View this podcast as a video on YouTube. Link of the week: Enov8: The IT & Test Environments Management Comp…