234: How to Lose Money by Not Positioning Your Business with Patty Dominguez

234: How to Lose Money by Not Positioning Your Business with Patty Dominguez

Author: Paul Moore and Josh Thomas October 19, 2020 Duration: 36:00

Patty Dominguez is the founder of Positioning to Profit.  She helps small business owners establish their Category of One status. She believes true expert positioning is comprised of two parts: external (following a proven framework) and internal (aligning at the core), because your business results will always meet your identity.


Paul Moore and Josh Thomas host How to Lose Money, but don't let the title fool you. This is a wealth-building conversation built on a simple, powerful premise: the most valuable lessons often come from what went wrong, not what went right. Each episode delves into the honest, sometimes gut-wrenching stories behind business failures and costly missteps. You'll hear from entrepreneurs in the thick of a tough season and executives analyzing strategic errors, all sharing the hard-won insights they gained in the process. The focus isn't on the failure itself, but on the clarity and resilience forged in those moments. For anyone building a business, leading a team, or simply fascinated by the real, unvarnished path to success, this podcast offers a unique and compelling perspective. New conversations arrive every Monday, providing a regular dose of practical wisdom earned the hard way. Tune in for a refreshingly candid look at how the road to financial and professional growth is often paved with lessons learned from losing.
Author: Language: English Episodes: 100

How to Lose Money
Podcast Episodes
143: How to Lose Money by Chasing a Deal Too Long with Oren Klaff [not-audio_url] [/not-audio_url]

Duration: 47:49
Oren Klaff is one of the world's leading experts on sales, raising capital and negotiation, having pitched and closed over $500 million of investor capital in recent years. His first book, Pitch Anything, is required rea…
142: How to Lose Money by Mismanaging Your 401k with Mike Kirby [not-audio_url] [/not-audio_url]

Duration: 32:29
Mike was laid off after almost 34 years from the high-tech industry at the age of 55. Instead of grieving, he took his 401k and turned it into a "self-directed IRA LLC" and then turned that LLC into a multi-million dolla…

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