Ep 684: Are We Now Living In A Video First World?

Ep 684: Are We Now Living In A Video First World?

Author: Evergreen Podcasts March 6, 2025 Duration: 30:29
Ep 684: Are We Now Living In A Video First World? Using video is no longer optional in talent attraction. Candidates now expect to engage with short-form, authentic video content, and LinkedIn is now prioritizing vertical video to play catch up with TikTok, Facebook, and Instagram. Candidates are no longer just reading job descriptions—they're engaging with video storytelling that shapes their perception of potential employers.  Does this mean we're officially in a video-first world, and if it does, how should recruitment marketing and employer branding adapt to stay ahead? My guest this week is Rhona Pierce, founder and lead creative director of Perceptible Studios. Rhona specializes in helping talent acquisition teams use video effectively without getting lost in time-consuming production.  In our conversation, she shares why short-form, unscripted content performs so well, how companies can encourage employees to be part of the content creation process, and how good is "good enough" for video production. In the interview, we discuss: The most important video trends What type of content are employers finding most successful? Telling employee stories authentically The changing tone of business videos Production and outsourcing Nuance and expertise The role of AI What does the future look like Follow this podcast on Apple Podcasts Follow this podcast on Spotify.

Evergreen Podcasts presents the HR Interviews Playlist, a curated stream of conversations from across the human resources landscape. Instead of searching through countless shows, this series gathers essential discussions on recruiting, workplace technology, diversity, equity, inclusion, and the broader workforce into a single, focused feed. You'll hear directly from practitioners on the front lines, innovative vendors, economists analyzing labor trends, and other knowledgeable voices shaping the field. The playlist draws from ten different source podcasts, each episode handpicked for its relevance and insight, offering a efficient way to stay informed. Whether you're an HR professional, a recruiter, a business leader, or simply curious about the forces shaping modern work, this podcast delivers a diverse range of perspectives and practical takeaways. Tune in for a compilation that highlights both established and emerging thought leaders, saving you time while deepening your understanding of the critical issues in business and careers today.
Author: Language: English Episodes: 100

HR Interviews Playlist
Podcast Episodes
Ep 673: The Route To Skills-Based Hiring [not-audio_url] [/not-audio_url]

Duration: 30:11
The move towards skills-based strategies in organizations is still a big topic. This is unsurprising, as the advantages are significant. Skills-based thinking solves critical business challenges by better aligning talent…
Embracing Upskilling and Micro-Learning w/ Darnell Hill [not-audio_url] [/not-audio_url]

Duration: 10:50
From the Shaker Green Room at RecFest USA, Darnell Hill, Vice President of Talent Acquisition at AAA Mountain West Group, joins The Chad & Cheese to discuss the company's transformation and his insights into the HR lands…
Ep 672: Are Career Sites Evolving Quickly Enough? [not-audio_url] [/not-audio_url]

Duration: 22:43
Career Sites still play a central role in talent acquisition, but are they evolving quickly enough? With many employers still working in career site redevelopment cycles that take years rather than months, are they keepi…
Ep 671: Balancing AI & The Human Touch [not-audio_url] [/not-audio_url]

Duration: 28:02
Frontline hiring is more competitive than ever, with speed and efficiency now critical for success. However, the challenge doesn't stop at making the hiring process faster; employers also need to stand out from their com…
HR Trends and AI Risks: Keith Sonderling [not-audio_url] [/not-audio_url]

Duration: 58:23
Onstage at Outsolve's HR Gumbo Conference in New Orleans, Keith Sonderling, the former Commissioner of the EEOC, joins Chad & Cheese to discuss major trends in employment discrimination and the evolving role of AI in HR.…
Ep 670: Jeff Taylor: Rethinking Hiring for the AI Age [not-audio_url] [/not-audio_url]

Duration: 1:01:31
It feels like Recruiting has come a long way since the days of help-wanted ads in newspapers, but are we genuinely innovating or just consistently repackaging outdated ways of doing things? For well over a century, versi…
Europe: Sex Workers, AI, and Start-Ups [not-audio_url] [/not-audio_url]

Duration: 59:00
In this hilarious installment of The Chad & Cheese Podcast Does Europe, Lieven joins the boys as they embark on a wild ride through Europe, sharing tales of cultural faux pas and giving shout-outs that'll make you spit o…
Ep 669: How L'Oréal Group is Using AI To Evolve Talent Acquisition [not-audio_url] [/not-audio_url]

Duration: 30:08
With 1.5 million applications each year, L'Oréal Group's talent acquisition team faces challenges on a scale most organizations would never experience. Managing this volume while ensuring a high-quality candidate experie…
Ep 668: Strategic Budgeting For TA Leaders [not-audio_url] [/not-audio_url]

Duration: 32:58
Budgeting has long been challenging for talent acquisition teams, but the stakes have never been higher in today's volatile economic environment. Many TA leaders find themselves stuck in a cycle of defending past decisio…
Mastering Recruitment with Gerry Crispin [not-audio_url] [/not-audio_url]

Duration: 16:11
Gerry Crispin crashes into the Chad & Cheese podcast live from the Shaker Green Room at RecFest USA. With a cool 53 years in recruiting under his belt, Gerry takes us through his career, where he picked up a few nuggets…