How to find, hire and upskill marketers for your b2b company's growth team

How to find, hire and upskill marketers for your b2b company's growth team

Author: Cody Schneider February 10, 2023 Duration: 43:23

https://www.graphed.com/ - AI data analyst to build dashboard and get insights

On this episode of the podcast we're joined by Jeff Reynolds. Jeff is a Y-combinator alum, founder and angel investor, and president of Reynolds & Myers, a B2B marketing agency.

Jeff shares strategies for b2b founders to use to find, hire and upskill marketing personnel. He talks about the power laws in effect within marketing and how marketing leaders can focus teams to make impact.

The episode is brought to you by Swell AI. Swell helps your repurpose your audio and video content. Write blog posts, LinkedIn posts, Twitter threads and more.

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This episode is also sponsored by Drafthorse AI. Drafthorse AI is an AI writer that helps you write hundreds of SEO-ready articles in minutes. 

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Twitter - https://twitter.com/codyschneiderxx

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Website - https://codyschneider.com

Key points and time stamps:

5:16 Scale yourself out of marketing.
11:53 Focus on one or two channels.
17:27 Marketing owns the customer.
17:41 Set goals, define strategy.
26:01 Set clear objectives and rewards.
33:41 Understand customer buying process.
34:30 Focus on personal drivers.
41:01 Understand customer nuances.

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There’s a certain kind of clarity that comes from being in the thick of it, where theory meets the messy reality of building something. In the Pit with Cody Schneider is built on that premise. Host Cody Schneider creates a space that feels less like a formal interview and more like pulling up a chair next to someone who’s figuring it out as they go. You’ll hear his own unfiltered brain dumps alongside conversations with founders and marketing leaders who are currently on the front lines. The focus is relentlessly practical: how do you actually land those crucial first customers, then scale that growth without breaking everything? What does it take to move from scrappy tactics to building a marketing team that can sustain momentum? This podcast digs into the specific strategies and operational choices that make a difference when the pressure is on. It’s for anyone who prefers gritty, firsthand accounts over polished success stories. Tune in for a regular dose of actionable insight from inside the trenches of startups and growth marketing.
Author: Language: English Episodes: 65

In the Pit with Cody Schneider | Marketing | Growth | Startups
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