Scaling from Zero to $1M+ ARR in under 18 Months with only B2B influencer marketing with Cody McGuffie from Everbee

Scaling from Zero to $1M+ ARR in under 18 Months with only B2B influencer marketing with Cody McGuffie from Everbee

Author: Cody Schneider February 2, 2023 Duration: 42:49
Today on the Acclaim B2B Marketing Podcast we're interviewing Cody McGuffey, the CEO and founder of Everbee. Everbee is a tool for Etsy sellers to do product research to help their business for growth. Cody shares how he built and scaled the business from zero to $1M+ ARR in under 18 months, entirely bootstrapped. He shares how he's built his company exclusively with b2b influencer marketing, how he structures these relationships, and how he hires and structures remote teams for success. This podcast is sponsored by the Acclaim B2B Podcast Agency. Acclaim helps b2b companies start, produce and growth podcast for their target audiences. They help brands build a content flywheel through repurposing content which helps generate demand and more important, increase revenue. Go to their website to learn more - https://acclaimpodcast.com Key points and time stamps: 5:11 Start with what the market needs. 10:46 Find partners that benefit all. 15:51 Build relationships for longevity. 17:59 Invest in relationships for trust. 26:37 Hire fast, fire fast. 31:46 Hire experts for channels. 37:12 Respect collaborators and create win-win. 37:41 Empower collaborators and employees. 42:46 Investors benefit from IPO. Dinner order tonight: shanghai special chow yuk Cantonese-style chicken chow mein mandarin chicken pork fried rice half and half

There’s a certain kind of clarity that comes from being in the thick of it, where theory meets the messy reality of building something. In the Pit with Cody Schneider is built on that premise. Host Cody Schneider creates a space that feels less like a formal interview and more like pulling up a chair next to someone who’s figuring it out as they go. You’ll hear his own unfiltered brain dumps alongside conversations with founders and marketing leaders who are currently on the front lines. The focus is relentlessly practical: how do you actually land those crucial first customers, then scale that growth without breaking everything? What does it take to move from scrappy tactics to building a marketing team that can sustain momentum? This podcast digs into the specific strategies and operational choices that make a difference when the pressure is on. It’s for anyone who prefers gritty, firsthand accounts over polished success stories. Tune in for a regular dose of actionable insight from inside the trenches of startups and growth marketing.
Author: Language: English Episodes: 65

In the Pit with Cody Schneider | Marketing | Growth | Startups
Podcast Episodes
Why Memes Beat Rage Bait for Real Revenue Growth [not-audio_url] [/not-audio_url]

Duration: 50:03
Your biggest advantage in marketing right now isn’t better ads. It’s understanding what actually makes people buy — and it’s probably not what your feed is telling you.Rage bait is everywhere. It gets views. It gets enga…
You Should Only Focus on Increasing Branded Search Volume in 2026 [not-audio_url] [/not-audio_url]

Duration: 3:36
Your “source of truth” for customer acquisition isn’t GA4. It’s what people tell you when they sign up — and right now, that story is changing fast.In this episode, we unpack a simple but brutally effective tactic: addin…
Ranking Your New Startup Domain for Your Brand Name [not-audio_url] [/not-audio_url]

Duration: 6:59
Your brand doesn’t exist until it ranks on page one—and most founders have no idea how to make that happen.In this episode, we break down the exact playbook for getting a brand-new domain to show up in Google for your co…
Dominate Page 1: How to Rank 5 Parasite SEO Properties in Hours [not-audio_url] [/not-audio_url]

Duration: 54:38
Think of page one as real estate—and claim as much of it as possible. Jesper Nissen breaks down modern parasite SEO: leveraging high-authority platforms (YouTube, Instagram, X/Twitter Articles, Perplexity/Qwen pages, etc…
You Can Get $0.80 CPM from TV Streaming Ads Right now [not-audio_url] [/not-audio_url]

Duration: 39:42
Billboards at $0.75 CPM. Streaming TV you can actually measure. Tim Rowe breaks down how to blend OOH + CTV to drop blended CAC, spark geo-lift, and build “living-room” brand equity—without massive budgets.Streaming has…
Local SEO: How to Dominate  Rankings in Just One Week [not-audio_url] [/not-audio_url]

Duration: 51:39
Founders are ditching pure outbound for “community → product” funnels. Jacky Chou (Indexsy) breaks down a modern SaaS GTM: build audience, educate in a community, sell the tool that powers the play. We go deep on local S…