Scaling from Zero to $1M+ ARR in under 18 Months with only B2B influencer marketing with Cody McGuffie from Everbee

Scaling from Zero to $1M+ ARR in under 18 Months with only B2B influencer marketing with Cody McGuffie from Everbee

Author: Cody Schneider February 2, 2023 Duration: 42:49
Today on the Acclaim B2B Marketing Podcast we're interviewing Cody McGuffey, the CEO and founder of Everbee. Everbee is a tool for Etsy sellers to do product research to help their business for growth. Cody shares how he built and scaled the business from zero to $1M+ ARR in under 18 months, entirely bootstrapped. He shares how he's built his company exclusively with b2b influencer marketing, how he structures these relationships, and how he hires and structures remote teams for success. This podcast is sponsored by the Acclaim B2B Podcast Agency. Acclaim helps b2b companies start, produce and growth podcast for their target audiences. They help brands build a content flywheel through repurposing content which helps generate demand and more important, increase revenue. Go to their website to learn more - https://acclaimpodcast.com Key points and time stamps: 5:11 Start with what the market needs. 10:46 Find partners that benefit all. 15:51 Build relationships for longevity. 17:59 Invest in relationships for trust. 26:37 Hire fast, fire fast. 31:46 Hire experts for channels. 37:12 Respect collaborators and create win-win. 37:41 Empower collaborators and employees. 42:46 Investors benefit from IPO. Dinner order tonight: shanghai special chow yuk Cantonese-style chicken chow mein mandarin chicken pork fried rice half and half

There’s a certain kind of clarity that comes from being in the thick of it, where theory meets the messy reality of building something. In the Pit with Cody Schneider is built on that premise. Host Cody Schneider creates a space that feels less like a formal interview and more like pulling up a chair next to someone who’s figuring it out as they go. You’ll hear his own unfiltered brain dumps alongside conversations with founders and marketing leaders who are currently on the front lines. The focus is relentlessly practical: how do you actually land those crucial first customers, then scale that growth without breaking everything? What does it take to move from scrappy tactics to building a marketing team that can sustain momentum? This podcast digs into the specific strategies and operational choices that make a difference when the pressure is on. It’s for anyone who prefers gritty, firsthand accounts over polished success stories. Tune in for a regular dose of actionable insight from inside the trenches of startups and growth marketing.
Author: Language: English Episodes: 65

In the Pit with Cody Schneider | Marketing | Growth | Startups
Podcast Episodes
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