A masterclass in customer research as a founder - Michele Hansen, Deploy Empathy

A masterclass in customer research as a founder - Michele Hansen, Deploy Empathy

Author: James McKinven October 26, 2022 Duration: 16:06
The dreaded (and sometimes neglected) customer research. I know I've avoided it. Michele has convinced me that it's something I should be doing and how to do it in an easy way.

Every Tuesday, James McKinven sits down for a short chat with someone who’s quietly building a business on their own terms. Indie Bites focuses on the real, often messy, beginnings of profitable, bootstrapped ventures. Instead of abstract theory, you’ll hear founders explain the exact moment an idea clicked, the scrappy ways they tested it without spending a fortune, and how they landed those crucial first few customers. The conversations are deliberately kept concise, getting straight to the practical insights that make a difference when you’re starting with limited time and resources. This podcast digs into the specifics of creating a sustainable income independently, covering the intersection of entrepreneurship, marketing, and hands-on business tactics. It’s for anyone who prefers learning from direct experience rather than corporate playbooks, offering a regular dose of motivation and actionable advice from people who are actually doing the work.
Author: Language: English Episodes: 100

Indie Bites
Podcast Episodes
Bouncing back from losing 70% revenue - Max Serrano, IGotAnOffer [not-audio_url] [/not-audio_url]

Duration: 15:37
Max Serrano is the founder of IGotAnOffer, a bootstrapped coaching platform focused on helping people get jobs and progress their career. Initially starting out in consulting, Max started IGotAnOffer on the side, creatin…
Can you really scale a No Code SaaS? - Kieran Ball, NoCodeLife [not-audio_url] [/not-audio_url]

Duration: 16:45
Kieran Ball is the founder of NoCodeLife, a selection of case studies of those making successful businesses using NoCode. Kieran also has courses on how to become a NoCode SaaS founder, specifically using the Bubble plat…
B2C vs B2B SaaS as an indie hacker - Val Sopi, Blogstatic [not-audio_url] [/not-audio_url]

Duration: 17:00
Today I’m joined by Val Sopi, the founder of Blogstatic, a lightweight blogging platform built to take on the likes of Ghost. Currently Val is sitting around $1k a month, but with a low-priced annual plans approach, he’s…
How VEED bootstrapped to $7m ARR - Sabba Keynejad, VEED.io (2020) [not-audio_url] [/not-audio_url]

Duration: 14:23
Today I'm revisiting one of my favourite episodes, from 2020, with Sabba Keynejad, co-founder and CEO of VEED.io, an online video editing platform. When I interviewed Sabba, VEED were at around $2m ARR, fully bootstrappe…
The slow and steady path to growth - Michael Christofides [not-audio_url] [/not-audio_url]

Duration: 16:55
Today I’m joined by Michael Christofides, who is the founder of PgMustard, a product which helps people speed up Postgres queries. Michael started out working for a Devtools company as a product manager and went on to ru…
Arvid Kahl on side projects, hobbies and making money as a founder [not-audio_url] [/not-audio_url]

Duration: 17:06
Arvid Kahl runs The Bootstrapped Founder, a podcast, newsletter and educational resource to help founders grow successful bootstrapped businesses. He’s also written two books, Zero to Sold and The Embedded Entreprenuer.…