A masterclass in customer research as a founder - Michele Hansen, Deploy Empathy

A masterclass in customer research as a founder - Michele Hansen, Deploy Empathy

Author: James McKinven October 26, 2022 Duration: 16:06
The dreaded (and sometimes neglected) customer research. I know I've avoided it. Michele has convinced me that it's something I should be doing and how to do it in an easy way.

Every Tuesday, James McKinven sits down for a short chat with someone who’s quietly building a business on their own terms. Indie Bites focuses on the real, often messy, beginnings of profitable, bootstrapped ventures. Instead of abstract theory, you’ll hear founders explain the exact moment an idea clicked, the scrappy ways they tested it without spending a fortune, and how they landed those crucial first few customers. The conversations are deliberately kept concise, getting straight to the practical insights that make a difference when you’re starting with limited time and resources. This podcast digs into the specifics of creating a sustainable income independently, covering the intersection of entrepreneurship, marketing, and hands-on business tactics. It’s for anyone who prefers learning from direct experience rather than corporate playbooks, offering a regular dose of motivation and actionable advice from people who are actually doing the work.
Author: Language: English Episodes: 100

Indie Bites
Podcast Episodes
Making $12k p/m with Wordpress plugins - Patrick Posner [not-audio_url] [/not-audio_url]

Duration: 15:39
Patrick Posner is the creator of a portfolio of Wordpress plugins which have been downloaded almost a million times collectively making him $12k p/m. Patrick went full time indie in 2020 and since then has both grown qui…
Stair stepping to millions in SaaS revenue - Craig Hewitt, Castos [not-audio_url] [/not-audio_url]

Duration: 16:37
Craig Hewitt is the Founder and CEO of Castos, a bootstrapped podcast hosting and analytics platform with a services arm for podcast production. He’s been in podcasting almost a decade, having started his own show, Rogue…
Daniel Fayle: from commercial banker to making millions in software [not-audio_url] [/not-audio_url]

Duration: 16:05
Today I’m joined by Dan Fayle, who is the co-founder of Chekkit, a company that’s he bootstrapped to almost $2.5m ARR and 20 employees. There’s a few interesting things about Dan’s story I know you’re going to like. This…
How Ahrefs Built A Best-In-Class SEO Strategy - Tim Soulo, Ahrefs [not-audio_url] [/not-audio_url]

Duration: 15:54
Tim Soulo is the CMO at Ahrefs, one of the biggest and best SEO tools on the internet. Ahrefs are one of the clear success stories as a bootstrapped company, growing to be a an 8 figure brand over the past decade. Things…
How to build a newsletter business - Louis Nicholls, SparkLoop [not-audio_url] [/not-audio_url]

Duration: 16:32
Louis Nicholls has dived deep into the world of newsletter referral programs, and he's learnt a thing or too along the way. This chat is packed with advice about speaking to your customers, avoiding shiny object syndrome…