Why Jack Ellis acquired Fathom Analytics from his co-founder

Why Jack Ellis acquired Fathom Analytics from his co-founder

Author: James McKinven April 16, 2025 Duration: 14:10

Jack Ellis is the co-founder of Fathom Analytics, a simple, privacy focused analytics tool launched in 2019. I last spoke to Jack on the podcast in 2021, where he talked about the inception and growth of Fathom, taking on a massive incumbent and why Jack loves working with a co-founder. In December 2024, Jack acquired his co-founder’s share in the business, making him the sole owner (i think). Today, we’re going to talk about why he made this unique move and what’s next for Fathom.

Timestamps

  • 00:00 Intro
  • 01:20 Jack finds out about EmailOctopus
  • 02:34 Why Jack acquired Fathom
  • 05:03 How can Jack afford this?
  • 05:28 Why did they not get an external buyer?
  • 07:17 Back to being a solo founder
  • 08:19 Innovating the the crowded analytics space
  • 11:09 Fathom's marketing and growth in 2025
  • 12:34 How is Jack having fun?
  • 13:14 Recommendations

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Every Tuesday, James McKinven sits down for a short chat with someone who’s quietly building a business on their own terms. Indie Bites focuses on the real, often messy, beginnings of profitable, bootstrapped ventures. Instead of abstract theory, you’ll hear founders explain the exact moment an idea clicked, the scrappy ways they tested it without spending a fortune, and how they landed those crucial first few customers. The conversations are deliberately kept concise, getting straight to the practical insights that make a difference when you’re starting with limited time and resources. This podcast digs into the specifics of creating a sustainable income independently, covering the intersection of entrepreneurship, marketing, and hands-on business tactics. It’s for anyone who prefers learning from direct experience rather than corporate playbooks, offering a regular dose of motivation and actionable advice from people who are actually doing the work.
Author: Language: English Episodes: 100

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