Indie Business Podcast

Donna Maria Coles Johnson hosts the Indie Business Podcast, a resource for creative entrepreneurs who build their livelihoods from their craft. This isn't about abstract theory; it's the tangible, often gritty reality of running a small business centered on handmade goods and independent making. Each episode features a conversation with an American maker who has navigated the unique challenges of turning passion into profit. You'll hear firsthand accounts of product development, marketing on a shoestring budget, the complexities of e-commerce, and the personal resilience required to persevere. The discussions go beyond simple success stories to explore the lessons learned from setbacks, the evolution of a brand, and the practical strategies that actually work in a crowded marketplace. Tune in for honest talk about sales, sourcing, work-life balance, and the community that sustains the indie business spirit. This podcast serves as both a compass and a companion for anyone on the path to building a sustainable, creative enterprise, offering actionable insights and genuine inspiration directly from the voices who are living it every day.