#361 - Mastering the Art of Pricing: Balancing B2C Sensitivity with B2B Value

#361 - Mastering the Art of Pricing: Balancing B2C Sensitivity with B2B Value

Author: Tiago Ferreira October 1, 2025 Duration: 21:49

I speak about the challenges of setting prices for B2C and B2B customers. I share why B2C is more price-sensitive and talk about Podsqueeze’s shift to bigger B2B clients. I give examples from other SaaS companies—how some only show enterprise pricing and others adjust based on value or usage. I talk about Podsqueeze’s new pricing strategy for enterprise clients and my lessons from past mistakes. If you want to connect or have questions, reach out on Twitter or LinkedIn.


Twitter: https://x.com/wbetiago

Linkedin: https://www.linkedin.com/in/tiago-ferreira-48562095/


Timestamps por PodSqueeze

Introduction and Episode Overview (00:00:01)  

Podsqueeze’s B2C Beginnings (00:01:35)  

Transition to B2B and Hitting a Growth Plateau (00:03:07)  

First B2B Sales Meetings and Pricing Challenges (00:06:21)  

The Challenge of Serving Both B2C and B2B (00:07:53)  

Example 1: Get Vocals’ B2B-Only Flexible Pricing (00:09:20)  

Example 2: Turnkey’s Value-Based Pricing (00:12:04)  

Example 3: SendGrid’s Usage-Based Tiered Pricing (00:14:41)  

Podsqueeze’s Pricing Adjustments and Negotiation Issues (00:17:18)  

Future Plans: Unlimited Enterprise Plan and Flexibility (00:18:26)  

Conference Preparation and Closing Remarks (00:20:42)


Tiago Ferreira is a full-time builder, an Indie Founder who operates without venture capital, turning ideas into revenue-generating startups entirely on his own terms. This podcast is the audio journal of that specific journey, focused on the craft of entrepreneurship and the tangible goal of hitting $100,000 in annual recurring revenue. You’ll hear Tiago’s own candid reflections-the wins, the setbacks, and the daily lessons learned while bootstrapping. The conversations extend beyond his own desk, featuring interviews with other entrepreneurs who understand the grind of building something from nothing. It’s a deep dive into the practical realities of independent creation, from product development and marketing to mindset and sustainable growth. Tuning into this podcast feels like getting real talk from a fellow maker who’s in the trenches, making it a valuable companion for anyone navigating the often solitary path of building a business with autonomy at its core. The focus remains squarely on actionable insights and shared experiences within the indie maker community.
Author: Language: English Episodes: 50

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