How To Optimize Your Old Content To Drive More Traffic To Your Site (with Bjork Ostrom from TinyBit)

How To Optimize Your Old Content To Drive More Traffic To Your Site (with Bjork Ostrom from TinyBit)

Author: Ben Aston - Indie Media Club May 25, 2021 Duration: 52:40
Ben Aston is joined by Bjork Ostrom, co-founder of TinyBit. TinyBit’s focus has always been organic growth, mostly through content. They do some limited advertising, mostly retargeting and occasionally paid Facebook campaigns. Listen to learn how to optimize your old content to drive more traffic to your site.

If you're trying to build something meaningful online, whether it's a newsletter, a video channel, or a membership community, the path isn't always clear. That's where Indie Media Club comes in. Hosted by Ben Aston, a media entrepreneur who's been in the trenches, this podcast digs into the real work of building an audience and a business around your ideas. Each conversation moves beyond theory, focusing on the practical systems and creative choices that actually work. You'll hear from a mix of independent publishers, content creators, and community builders who break down their process-from the tools they use daily to the promotional strategies that cut through the noise and the monetization models that create sustainability. The aim is straightforward: to gather and share the nuanced tips and hard-won lessons that turn a solo project into a resilient media business. Tune in for honest discussions about the craft of content and the art of building a space for your people. This isn't about viral moments; it's about developing a practice that lasts, and this podcast serves as a regular source of clarity and actionable insight for anyone committed to that long game.
Author: Language: en-us Episodes: 40

Indie Media Club
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