Can You Regulate "Public Marketing"?

Can You Regulate "Public Marketing"?

Author: Rob Hahn and Greg Robertson January 21, 2026 Duration: 56:10

The Industry Relations Podcast is now available on your favorite podcast player!

Overview

Rob and Greg open the episode by honoring Glenn Kelman's retirement from Redfin, reflecting on his leadership style, industry impact, and memorable moments. The conversation then pivots to new state-level legislation in Wisconsin and Washington targeting listing transparency, and whether laws attempting to regulate "public marketing" will actually change broker behavior—or simply create loopholes.

Key Takeaways

  • Glenn Kelman's legacy: Widely regarded as a first-ballot industry Hall of Famer for his longevity, candor, and mission-driven leadership at Redfin.

  • Marketing vs. data: "Marketing" a listing is not the same as disclosing full MLS data—an important distinction lawmakers may be overlooking.

  • Legislation limits: New laws requiring public marketing are difficult to define and enforce, and may fail to prevent private or limited-exposure listings.

  • Free market tension: Over-regulation can lead to workarounds and unintended consequences rather than the transparency it aims to create.

  • MLS role evolving: MLS participation is increasingly seen as a trade-off rather than a necessity, though inertia and seller expectations remain powerful forces.

Links

Satirical Realtor Video

 

Connect with Rob and Greg

Rob's Website 

Greg's Website 

 

Watch us on YouTube

 

Our Sponsors:

Cotality 

Notorious VIP

The Giant Steps Job Board 

 

Production and Editing Services by Sunbound Studios

 


Industry Relations is a weekly conversation hosted by Rob Hahn, also known as The Notorious ROB, and Greg Robertson. It operates at a unique crossroads, examining where the business of real estate collides with and is reshaped by new technology. This isn't a surface-level tech review; the discussion comes from an insider's perspective, built on years of direct experience within the field. Each episode delves into the practical implications of software platforms, shifting market data, and emerging business models that are actively changing how properties are bought, sold, and managed. The hosts analyze trends, debate strategies, and often challenge conventional wisdom, providing a nuanced look at the forces driving change. Listening to this podcast offers a deeper understanding of the operational and entrepreneurial challenges faced by professionals navigating this evolving landscape. You'll hear specific case studies, evaluations of new tools, and forward-looking predictions about what's next for the industry. The tone is direct and informed, reflecting the hosts' deep background, making it essential for anyone invested in the future of real estate as a business. Tune in for thoughtful, weekly analysis that goes beyond the headlines.
Author: Language: English Episodes: 100

Industry Relations
Podcast Episodes
MLS Mega Merger and Boomers vs. First Time Home Buyers [not-audio_url] [/not-audio_url]

Duration: 57:46
The Industry Relations Podcast is now available on your favorite podcast player! Overview Rob and Greg discuss a major MLS merger in South Florida, creating one of the largest MLSs in the country and what it signals for…
IDX: The Original Sin? [not-audio_url] [/not-audio_url]

Duration: 1:08:50
The Industry Relations Podcast is now available on your favorite podcast player! Overview Rob and Greg break down NAR's latest settlement move, Zillow's shift toward pre-marketing, and what it all means for the industry.…
Cooperation: It's Hard To Tell the Poison From the Cure [not-audio_url] [/not-audio_url]

Duration: 57:27
The Industry Relations Podcast is now available on your favorite podcast player! Overview Rob and Greg discuss Northwest MLS countersuing Compass and the broader implications for private listings, cooperation, and MLS ru…
Previews, Portals, and the Shift in Listing Control [not-audio_url] [/not-audio_url]

Duration: 57:20
The Industry Relations Podcast is now available on your favorite podcast player! Overview Rob and Greg revisit the fallout from their conversation with Andy, focusing on the rapid shift toward "coming soon" and preview l…
Begun the pre-marketing wars have [not-audio_url] [/not-audio_url]

Duration: 1:06:20
The Industry Relations Podcast is now available on your favorite podcast player! Overview This episode features Andy Woolley (Homes.com) joining Rob and Greg to break down a wave of rapid industry changes driven by new a…
Hanna List, Compass, and the Consolidation Question [not-audio_url] [/not-audio_url]

Duration: 42:58
The Industry Relations Podcast is now available on your favorite podcast player! Overview Rob and Greg discuss the implications of Howard Hanna's "Hanna List" and whether private listing strategies represent a broader sh…
Inside the NAR Influencer Summit [not-audio_url] [/not-audio_url]

Duration: 1:00:12
The Industry Relations Podcast is now available on your favorite podcast player! Overview Rob Hahn and Greg Robertson discuss their experience attending the NAR Influencer Summit in Chicago, where they met with NAR leade…
Compass, Redfin and an Uncertain Future [not-audio_url] [/not-audio_url]

Duration: 56:44
The Industry Relations Podcast is now available on your favorite podcast player! Overview Rob and Greg discuss the implications of a new deal between Compass and Redfin that allows Compass listings to appear on Redfin wi…
MLS Independence, AI and talking to portals. [not-audio_url] [/not-audio_url]

Duration: 58:30
The Industry Relations Podcast is now available on your favorite podcast player! Overview Rob and Greg discuss MLS autonomy and whether smaller organizations are truly positioned to handle independence from NAR. They exa…
Can the MLS Keep Up with AI? [not-audio_url] [/not-audio_url]

Duration: 1:02:30
The Industry Relations Podcast is now available on your favorite podcast player! Overview Rob and Greg recap MLS Reset, discussing key themes that emerged from the event — including the growing urgency around AI, governa…