When Claude Met Sally

When Claude Met Sally

Author: Rob Hahn and Greg Robertson July 29, 2026 Duration: 59:55

The Industry Relations Podcast is now available on your favorite podcast player!

Overview

Greg launches the second edition of The Art of the CMA, along with new survey data showing agents believe CMAs are more relevant than ever, even as AI adoption grows. That leads into the episode's main debate: could AI tools like ChatGPT or Claude get direct MLS access and replace agents' role in producing CMAs and running transactions? Rob and Greg dig into MLS "participant" rules, a LinkedIn post from Craig Cheatham (Realty Alliance) pushing to redefine who qualifies as a real broker vs. a paper/AI brokerage, and a broader disagreement over whether AI is fundamentally different from past disruptors like Zillow, iBuyers, and discount brokerages.

Key Takeaways

  • Greg's second edition of The Art of the CMA launched today, with a new chapter on AI and CMAs
  • New survey (~2,200 agents, Feb 2026) shows 89.6% believe CMAs will be more relevant in the future — a 22-point increase from the prior survey
  • Agents report CMAs now take longer to produce and use fewer comps than before
  • Over 90% of agents cite the MLS as their most trusted data source for comps
  • Current AI tools lack direct MLS access, relying instead on public sources like Zillow and Redfin
  • Rob raises the scenario of OpenAI or Anthropic obtaining a broker's license to join the MLS directly as participants
  • Craig Cheatham's LinkedIn post to CMLS argues for a more stringent definition of "participant" to separate real brokerages from paper/AI brokerages
  • Discussion touches on the now-expired DOJ/NAR settlement and the "endeavor to cooperate" clause as precedent
  • Rob argues AI replaces human labor and is fundamentally different from past disruptors; Greg argues real estate remains an emotional, trust-based decision AI can't fully replicate
  • Rob contends a transaction handled by AI connected to MLS data may carry lower risk than one handled by an average, inexperienced agent
  • Both agree AI brokerages are already emerging and expect the MLS participation debate to escalate soon

 

Links

LinkedIn Post

The Art of the CMA

 

Connect with Rob and Greg

Rob's Website 

Greg's Website 

 

Watch us on YouTube

 

Our Sponsors:

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Production and Editing Services by Sunbound Studios

 


Industry Relations is a weekly conversation hosted by Rob Hahn, also known as The Notorious ROB, and Greg Robertson. It operates at a unique crossroads, examining where the business of real estate collides with and is reshaped by new technology. This isn't a surface-level tech review; the discussion comes from an insider's perspective, built on years of direct experience within the field. Each episode delves into the practical implications of software platforms, shifting market data, and emerging business models that are actively changing how properties are bought, sold, and managed. The hosts analyze trends, debate strategies, and often challenge conventional wisdom, providing a nuanced look at the forces driving change. Listening to this podcast offers a deeper understanding of the operational and entrepreneurial challenges faced by professionals navigating this evolving landscape. You'll hear specific case studies, evaluations of new tools, and forward-looking predictions about what's next for the industry. The tone is direct and informed, reflecting the hosts' deep background, making it essential for anyone invested in the future of real estate as a business. Tune in for thoughtful, weekly analysis that goes beyond the headlines.
Author: Language: English Episodes: 50

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