When Claude Met Sally

When Claude Met Sally

Author: Rob Hahn and Greg Robertson July 29, 2026 Duration: 59:55

The Industry Relations Podcast is now available on your favorite podcast player!

Overview

Greg launches the second edition of The Art of the CMA, along with new survey data showing agents believe CMAs are more relevant than ever, even as AI adoption grows. That leads into the episode's main debate: could AI tools like ChatGPT or Claude get direct MLS access and replace agents' role in producing CMAs and running transactions? Rob and Greg dig into MLS "participant" rules, a LinkedIn post from Craig Cheatham (Realty Alliance) pushing to redefine who qualifies as a real broker vs. a paper/AI brokerage, and a broader disagreement over whether AI is fundamentally different from past disruptors like Zillow, iBuyers, and discount brokerages.

Key Takeaways

  • Greg's second edition of The Art of the CMA launched today, with a new chapter on AI and CMAs
  • New survey (~2,200 agents, Feb 2026) shows 89.6% believe CMAs will be more relevant in the future — a 22-point increase from the prior survey
  • Agents report CMAs now take longer to produce and use fewer comps than before
  • Over 90% of agents cite the MLS as their most trusted data source for comps
  • Current AI tools lack direct MLS access, relying instead on public sources like Zillow and Redfin
  • Rob raises the scenario of OpenAI or Anthropic obtaining a broker's license to join the MLS directly as participants
  • Craig Cheatham's LinkedIn post to CMLS argues for a more stringent definition of "participant" to separate real brokerages from paper/AI brokerages
  • Discussion touches on the now-expired DOJ/NAR settlement and the "endeavor to cooperate" clause as precedent
  • Rob argues AI replaces human labor and is fundamentally different from past disruptors; Greg argues real estate remains an emotional, trust-based decision AI can't fully replicate
  • Rob contends a transaction handled by AI connected to MLS data may carry lower risk than one handled by an average, inexperienced agent
  • Both agree AI brokerages are already emerging and expect the MLS participation debate to escalate soon

 

Links

LinkedIn Post

The Art of the CMA

 

Connect with Rob and Greg

Rob's Website 

Greg's Website 

 

Watch us on YouTube

 

Our Sponsors:

Cotality 

Notorious VIP

The Giant Steps Job Board 

 

Production and Editing Services by Sunbound Studios

 


Industry Relations is a weekly conversation hosted by Rob Hahn, also known as The Notorious ROB, and Greg Robertson. It operates at a unique crossroads, examining where the business of real estate collides with and is reshaped by new technology. This isn't a surface-level tech review; the discussion comes from an insider's perspective, built on years of direct experience within the field. Each episode delves into the practical implications of software platforms, shifting market data, and emerging business models that are actively changing how properties are bought, sold, and managed. The hosts analyze trends, debate strategies, and often challenge conventional wisdom, providing a nuanced look at the forces driving change. Listening to this podcast offers a deeper understanding of the operational and entrepreneurial challenges faced by professionals navigating this evolving landscape. You'll hear specific case studies, evaluations of new tools, and forward-looking predictions about what's next for the industry. The tone is direct and informed, reflecting the hosts' deep background, making it essential for anyone invested in the future of real estate as a business. Tune in for thoughtful, weekly analysis that goes beyond the headlines.
Author: Language: English Episodes: 50

Industry Relations
Podcast Episodes
Can the MLS Keep Up with AI? [not-audio_url] [/not-audio_url]

Duration: 1:02:30
The Industry Relations Podcast is now available on your favorite podcast player! Overview Rob and Greg recap MLS Reset, discussing key themes that emerged from the event — including the growing urgency around AI, governa…
Zillow's win sends Compass spinning [not-audio_url] [/not-audio_url]

Duration: 1:00:29
The Industry Relations Podcast is now available on your favorite podcast player! Overview Rob and Greg go live to break down major news shaking real estate tech: a judge rules decisively in Zillow's favor against Compass…
Jack Miller on Lists, Trends, Marketplaces and CoStar. [not-audio_url] [/not-audio_url]

Duration: 1:15:35
The Industry Relations Podcast is now available on your favorite podcast player! Overview Rob and Greg are joined by Jack Miller (President & CEO of T3 Sixty) for a wide-ranging discussion on the SP 200, changes to T3's…
Can You Regulate "Public Marketing"? [not-audio_url] [/not-audio_url]

Duration: 56:10
The Industry Relations Podcast is now available on your favorite podcast player! Overview Rob and Greg open the episode by honoring Glenn Kelman's retirement from Redfin, reflecting on his leadership style, industry impa…
Compass Closes, CoStar Cuts, TAN Stirs the Pot. [not-audio_url] [/not-audio_url]

Duration: 38:05
The Industry Relations Podcast is now available on your favorite podcast player! Overview Rob and Greg dive into a packed week in real estate: the Compass–Anywhere deal officially closes, CoStar announces major spending…
What if the MLS Becomes Optional? [not-audio_url] [/not-audio_url]

Duration: 55:58
The Industry Relations Podcast is now available on your favorite podcast player! Overview In this episode, Rob and Greg dive into the implications of a future where exclusive listings become the industry norm. They explo…
Forecast 2026: Mortgage Rates, MLS Wars, and Industry Consolidations [not-audio_url] [/not-audio_url]

Duration: 1:02:27
The Industry Relations Podcast is now available on your favorite podcast player! Overview Rob Hahn and Greg Robertson close out the year with their annual predictions episode. They debate where housing transactions, inte…
2025 in the Rearview: Who Got It Right? [not-audio_url] [/not-audio_url]

Duration: 56:54
The Industry Relations Podcast is now available on your favorite podcast player! Overview Rob Hahn and Greg Robertson close out the year by revisiting their 2024 predictions and grading how they actually turned out. From…
Who Runs Bartertown? [not-audio_url] [/not-audio_url]

Duration: 59:52
The Industry Relations Podcast is now available on your favorite podcast player! Overview Rob Hahn and Greg Robertson dig into the escalating conflict between Zillow and MRED over private listing networks (PLNs), IDX rul…
How Much Transparency Is Too Much? [not-audio_url] [/not-audio_url]

Duration: 1:01:24
The Industry Relations Podcast is now available on your favorite podcast player! Overview In this episode, Rob and Greg dive into the recurring issue of embezzlement and financial mismanagement within small Realtor assoc…