The Man Behind $2M in Creator Revenue: The One Influence Advantage AI Can’t Replace

The Man Behind $2M in Creator Revenue: The One Influence Advantage AI Can’t Replace

Author: Howie Chan, Influence Strategist @ The Behavioring Company November 25, 2025 Duration: 1:00:32
Influence Anyone
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How Can I help you? In this episode of the Influence Anyone Podcast, host Howie Chan interviews Jay Clouse. The founder of Creator Science has been helping creators earn trust at scale for over 8 years. He has a successful podcast, newsletter, and community. He has taught over 10,000 students how to be creators and has helped big names such as Pat Flynn and Ali Abdaal. They delve into the ins and outs of building and maintaining trust, what that looks like in practice for creators, and how they can avoid the biggest pitfalls in their way. Jay provides a framework with the 4 traits that signal to others you're trustworthy, a winning formula for uniquely attacking a large market successfully, and the secret behind how he got Seth Godin and James Clear as the first two guests on his podcast. Want prospects to become customers and passers-by to become fans? Sign up for the Behavioring Blueprint, my FREE 7-day email course. Episode Breakdown: 0:00:00 Personal brand and what makes you influential 0:05:17 What transparency in branding really means 0:15:31 The four major traits that earn trust 0:20:48 Optimizing for revenue vs. trust and influence 0:31:04 Why most creators fail 0:34:02 How to craft a premise to target a large market 0:39:09 The importance of talking to your customers 0:43:52 How Jay has been landing high-profile podcast guests from the 1st episode 0:51:43 Jay's strategy for who is starting now as a creator 0:57:31 A letter to Jay Clouse’s younger self From Our Guest: Website LinkedIn Youtube X Facebook Instagram Listen to Jay Clouse's podcast, Creator Science. Catch up on my interview with “The Godfather of Influence” himself, Dr. Robert Cialdini. Get people to buy into your ideas and offers! Join the FREE Influence Anyone newsletter. Each week, I uncover a proven strategy from world experts and scientific research to influence human behavior – including your own. 📩 Go to: www.howiechan.com/sub Follow, subscribe, and don’t forget to leave a rating and review! Hosted on Ausha. See ausha.co/privacy-policy for more information.

Howie Chan hosts Influence Anyone, a conversation that digs into the practical mechanics of persuasion and personal change. Rather than abstract theory, this podcast focuses on applied influence psychology, translating research and real-world experience into actionable strategies. Episodes feature dialogues with leading experts and practitioners, dissecting the subtle psychological forces that shape both internal motivation and external agreement. You’ll hear discussions on mastering your own mindset and habits alongside concrete methods for branding, storytelling, and negotiation. The aim is to move from insight to implementation, turning behavioral science into reliable playbooks for leadership and persuasion. Covering intersections of science, business, marketing, and social dynamics, the podcast provides a nuanced look at how influence operates in various arenas of life. Listeners gain a deeper understanding of the principles that drive decision-making, equipping them to navigate professional challenges and personal goals with greater clarity. The tone is exploratory and detailed, prioritizing depth over quick fixes. By examining the hidden architecture of influence, Howie Chan creates a resource for anyone looking to understand the why behind effective action and communication. This is a place where academic findings meet street-level practice, all dedicated to creating more meaningful and effective outcomes.
Author: Language: English Episodes: 77

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How Can I help you? In this episode of the Legend Effect, host Howie Chan interviews Fotini Iconomopoulos, known as THE negotiator, she teaches negotiation with empathy, strategy, and a lot of real talk, and has taught t…

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