Fair Pricing, FTC Scrutiny, and the Future of Dealer Marketing

Fair Pricing, FTC Scrutiny, and the Future of Dealer Marketing

Author: Jim Fitzpatrick June 4, 2026 Duration: 19:23
John Fitzpatrick, President and CEO of Force Marketing, joins Inside Automotive to discuss the growing compliance challenges facing dealerships and the industry's response to increased FTC scrutiny. As dealers navigate evolving expectations around pricing transparency, advertising disclosures, and digital marketing practices, compliance has become a critical business priority. Fitzpatrick shares insights from conversations with dealers across the country, highlighting the risks associated wit...

Tune in to Inside Automotive with Jim Fitzpatrick, powered by CBT News for a direct line to the heart of the car business. Host Jim Fitzpatrick cuts through the noise, delivering conversations that feel more like a strategic huddle than a formal interview. Each episode pulls back the curtain on what’s actually working in automotive retail right now, moving beyond theory to the tangible strategies and operational shifts that are defining success. You’ll hear from the dealers, executives, and analysts who are navigating this complex landscape in real time, discussing everything from evolving customer expectations and digital marketing shifts to inventory management and the future of the dealership model. This podcast serves as an essential resource for anyone invested in the automotive retail sector, offering clarity and actionable insight amidst constant change. The discussions are grounded, detailed, and focused on the practical realities of running a business in this industry. For a deep, unvarnished look at the trends, challenges, and opportunities shaping automotive retail, join Jim Fitzpatrick and his guests.
Author: Language: en-us Episodes: 100

Inside Automotive with Jim Fitzpatrick, powered by CBT News
Podcast Episodes
Blind Spots in Dealer Marketing [not-audio_url] [/not-audio_url]

Duration: 10:51
Cox Automotive commissioned a white paper with Perficient that reveals startling insights about automotive marketing measurement and the massive blind spots most dealers face when evaluating marketing effectiveness. • Re…
Claremont Toyota's Recipe for 12,000+ Annual Sales [not-audio_url] [/not-audio_url]

Duration: 19:22
Brad Pringle, General Manager of Claremont Toyota, shares how his dealership will sell 12,600 vehicles generating $570 million in revenue this year despite market challenges in Southern California. • Business is moving i…
Defending the Franchise: Ted Smith on State Dealer Associations [not-audio_url] [/not-audio_url]

Duration: 22:14
State dealer associations defend dealers' rights daily by monitoring industry trends, anticipating challenges, and initiating protective measures before dealers even realize they're needed. Ted Smith, President of Florid…
Navigating Auto Industry Headwinds While Expanding Dealerships [not-audio_url] [/not-audio_url]

Duration: 23:31
Jim Keffer, CEO of Keffer Auto Group, shares how his organization continues expanding through acquisitions while navigating industry challenges by focusing on equity partnerships with talented operators. • New acquisitio…
Your Dealership Loses Money Every Time Payment Quotes Change [not-audio_url] [/not-audio_url]

Duration: 14:01
Pete MacInnis, CEO of eLEND Solutions, reveals shocking data about payment accuracy in auto retail and the significant financial impact on dealerships when quotes don't match approvals. • Only 1.6% of all credit applicat…

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