How Jonathan Dawson and David Booth Doubled Sales at Cherokee Mitsubishi

How Jonathan Dawson and David Booth Doubled Sales at Cherokee Mitsubishi

Author: Jim Fitzpatrick February 3, 2026 Duration: 33:17
Customer retention and employee engagement are driving a different kind of dealership growth at Cherokee Mitsubishi. On this episode of Inside Automotive, new dealer principals Jonathan Dawson and David Booth share how a relationship-first strategy helped the store rapidly build momentum after its acquisition in mid-2025. Rather than focusing on aggressive acquisition tactics, Dawson and Booth explain how prioritizing repeat business, referrals, and internal culture led to measurable gains in...

Tune in to Inside Automotive with Jim Fitzpatrick, powered by CBT News for a direct line to the heart of the car business. Host Jim Fitzpatrick cuts through the noise, delivering conversations that feel more like a strategic huddle than a formal interview. Each episode pulls back the curtain on what’s actually working in automotive retail right now, moving beyond theory to the tangible strategies and operational shifts that are defining success. You’ll hear from the dealers, executives, and analysts who are navigating this complex landscape in real time, discussing everything from evolving customer expectations and digital marketing shifts to inventory management and the future of the dealership model. This podcast serves as an essential resource for anyone invested in the automotive retail sector, offering clarity and actionable insight amidst constant change. The discussions are grounded, detailed, and focused on the practical realities of running a business in this industry. For a deep, unvarnished look at the trends, challenges, and opportunities shaping automotive retail, join Jim Fitzpatrick and his guests.
Author: Language: en-us Episodes: 92

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