John Fitzpatrick on Force Marketing’s GM Canada Win and Dealer Retention

John Fitzpatrick on Force Marketing’s GM Canada Win and Dealer Retention

Author: Jim Fitzpatrick January 27, 2026 Duration: 25:07
General Motors Canada has selected Force Marketing to support after-sales marketing for its dealer network, marking a significant expansion of Force’s OEM-certified footprint. On this episode of Inside Automotive, John Fitzpatrick, President and CEO of Force Marketing, joins the show to unpack what the partnership means for Canadian GM dealers and where retention strategies are headed in 2026. Fitzpatrick explains how Force Marketing’s inclusion in GM Canada’s CSSR choice program reflects a b...

Tune in to Inside Automotive with Jim Fitzpatrick, powered by CBT News for a direct line to the heart of the car business. Host Jim Fitzpatrick cuts through the noise, delivering conversations that feel more like a strategic huddle than a formal interview. Each episode pulls back the curtain on what’s actually working in automotive retail right now, moving beyond theory to the tangible strategies and operational shifts that are defining success. You’ll hear from the dealers, executives, and analysts who are navigating this complex landscape in real time, discussing everything from evolving customer expectations and digital marketing shifts to inventory management and the future of the dealership model. This podcast serves as an essential resource for anyone invested in the automotive retail sector, offering clarity and actionable insight amidst constant change. The discussions are grounded, detailed, and focused on the practical realities of running a business in this industry. For a deep, unvarnished look at the trends, challenges, and opportunities shaping automotive retail, join Jim Fitzpatrick and his guests.
Author: Language: en-us Episodes: 92

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