Russell Richardson on turning social media into dealership sales

Russell Richardson on turning social media into dealership sales

Author: Jim Fitzpatrick April 20, 2026 Duration: 25:11
Russell Richardson, founder of RFW Training, explains how dealerships can turn social media into a consistent driver of leads, sales, and recruitment. He outlines a shift away from chasing views toward building authentic connections that convert into real business outcomes. Richardson shares why organic, unscripted content often outperforms highly produced marketing, and how social platforms now act as a long-term follow-up system that keeps dealerships top of mind. He also highlights the gro...

Tune in to Inside Automotive with Jim Fitzpatrick, powered by CBT News for a direct line to the heart of the car business. Host Jim Fitzpatrick cuts through the noise, delivering conversations that feel more like a strategic huddle than a formal interview. Each episode pulls back the curtain on what’s actually working in automotive retail right now, moving beyond theory to the tangible strategies and operational shifts that are defining success. You’ll hear from the dealers, executives, and analysts who are navigating this complex landscape in real time, discussing everything from evolving customer expectations and digital marketing shifts to inventory management and the future of the dealership model. This podcast serves as an essential resource for anyone invested in the automotive retail sector, offering clarity and actionable insight amidst constant change. The discussions are grounded, detailed, and focused on the practical realities of running a business in this industry. For a deep, unvarnished look at the trends, challenges, and opportunities shaping automotive retail, join Jim Fitzpatrick and his guests.
Author: Language: en-us Episodes: 92

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