Stop Templating, Start Selling: The Human Touch Your Dealership Needs

Stop Templating, Start Selling: The Human Touch Your Dealership Needs

Author: Jim Fitzpatrick July 8, 2025 Duration: 22:20
April Simmons, Corporate Internet and Marketing Director at Horn Auto Group, reveals how dealerships are missing opportunities by failing to properly handle internet leads and phone calls. We explore why many dealerships have lost the fundamental communication skills needed to convert digital leads into sales. • Most dealerships have recognized they drifted from sales fundamentals in showroom interactions during COVID but haven't applied the same realization to digital communications • The i...

Tune in to Inside Automotive with Jim Fitzpatrick, powered by CBT News for a direct line to the heart of the car business. Host Jim Fitzpatrick cuts through the noise, delivering conversations that feel more like a strategic huddle than a formal interview. Each episode pulls back the curtain on what’s actually working in automotive retail right now, moving beyond theory to the tangible strategies and operational shifts that are defining success. You’ll hear from the dealers, executives, and analysts who are navigating this complex landscape in real time, discussing everything from evolving customer expectations and digital marketing shifts to inventory management and the future of the dealership model. This podcast serves as an essential resource for anyone invested in the automotive retail sector, offering clarity and actionable insight amidst constant change. The discussions are grounded, detailed, and focused on the practical realities of running a business in this industry. For a deep, unvarnished look at the trends, challenges, and opportunities shaping automotive retail, join Jim Fitzpatrick and his guests.
Author: Language: en-us Episodes: 92

Inside Automotive with Jim Fitzpatrick, powered by CBT News
Podcast Episodes
Automotive Market Forecast: Tariffs & Trends [not-audio_url] [/not-audio_url]

Duration: 8:32
April's automotive sales numbers have stunned industry observers, with the market achieving its second consecutive month above a 17 million unit SAAR – performance levels not seen since the early pandemic era of 2021. NA…

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