Mastermind: James Kerr

Mastermind: James Kerr

Author: Jeremy Snape June 9, 2022 Duration: 35:28

James Kerr is a best-selling author, award winning creative director, brand consultant and advises leading companies on brand, identity, advertising, internal communications and transformational culture change. In his book ‘Legacy’, he goes deep into the heart of the world’s most successful sporting team – the All Blacks.

What is the secret of their success? And what can we, as individuals, companies and teams, learn from them? James’ emotive storytelling uncovers the unique culture of the All Blacks, the role of humility and curiosity, and why pressure is a privilege.   

If you’d like to join the Sporting Edge Members Club to get 24/7 access to over 900 insights to accelerate your personal and professional development, apply the discount code PODCAST100 in the checkout here to get your first month free. James’ interview is one of over 100 world class thinkers who are waiting to inspire you inside. 

Links mentioned:

‘Legacy’ by James Kerr

Mastermind: Tendayi Viki


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What does it actually take to perform at the very highest level? That’s the question driving Inside the Mind of Champions, hosted by former England cricketer Jeremy Snape. For a decade, Jeremy has been on a global quest to decode the psychology of success, moving far beyond the cricket pitch. His conversations aren’t just with legendary athletes and coaches; he sits down with neuroscientists, special forces operatives, top-tier business leaders, and performing artists to find the common threads in their mental frameworks. Each episode of this podcast feels like a privileged access pass, where you’ll hear firsthand accounts of pressure, resilience, and the subtle thought patterns that separate the good from the truly great. You won’t just get inspirational stories-you’ll get tangible insights into decision-making, leadership under stress, and cultivating a mindset that thrives on challenge. Whether you’re an entrepreneur facing a critical pitch, a manager building a team, or simply curious about the inner workings of excellence, this series translates the principles of championship thinking into something you can apply. Jeremy’s unique background as both an international sportsman and a performance consultant allows him to ask the nuanced questions that reveal how these exceptional individuals consistently win, create, and lead. Tune in for a deep, practical exploration of what happens behind the scenes of remarkable achievement.
Author: Language: English Episodes: 100

Inside the Mind of Champions
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