What secrets does he share on building personal brand?

What secrets does he share on building personal brand?

Author: Heath Shearon July 24, 2025 Duration: 54:31


Episode Summary: Join us for an insightful conversation with Draye Redfern, a marketing expert with a rich background in insurance and a knack for innovative strategies. Draye shares his journey from working in his family's insurance agency to founding Redfern Media, a marketing agency that has helped numerous businesses thrive. Discover the power of direct mail, the importance of knowing your numbers, and the value of building personal connections in business.


00:02:00 Introduction to Draye Redfern and his background in insurance 
00:10:30 The power of direct mail in modern marketing. 
00:22:15 Draye discusses the ANKR framework for business growth.
00:35:45 The importance of personal branding and social media presence.
00:48:00 Understanding business metrics and their impact on success. 
1:05:00 Closing thoughts and Draye's upcoming projects.


Memorable Quotes:


"Good marketing is really, really impactful." – Draye Redfern 
"The riches are in the niches." – Draye Redfern
 "It's five times to 25 times more expensive to go get a new customer than it is to simply retain an existing one." – Draye Redfern
 "The sweetest sound of someone's ears is the sound of their own name." – Draye Redfern


Guest Information: Draye Redfern is the founder of Redfern Media and a seasoned marketing consultant. Connect with him on social media @DrayeRedfern or visit fractionalcmo.com for more insights.


Explore Draye's book, "The Recession Survival Guide," available on Amazon and Audible, and stay tuned for his upcoming release on the ANKR framework.

Sponsors:
Smart Choice
Canopy Connect
Olde School Marketing


Heath Shearon has spent years navigating every corner of the insurance industry, and in Insurance Town, he acts as your guide through its often complex landscape. Think of each episode as a casual, informative conversation held on the front porch of a town built entirely on insurance knowledge. Heath, who jokingly refers to himself as the Mayor, doesn’t just lecture; he brings in the many friends and colleagues he’s met over his career for genuine discussions that break down real-world scenarios. You’ll hear practical advice, behind-the-scenes insights, and straightforward explanations designed for both industry newcomers and seasoned professionals. This isn't about dry theory-it's about the tangible how-to and the why behind common business and personal coverage questions. The tone is welcoming and grounded in experience, set to a bluesy soundtrack courtesy of Daddy Long Legs. Tune into this podcast for a unique blend of business education and relatable storytelling that makes the intricacies of insurance feel approachable and even engaging.
Author: Language: English Episodes: 100

Insurance Town
Podcast Episodes
Why blindly trusting technology can lead to significant risks... [not-audio_url] [/not-audio_url]

Duration: 36:34
In this engaging conversation, Heath Shearon and Alex Rodov explore the vibrant culture of Toronto, the evolution of technology and quality assurance, and the critical role of testing in the insurance industry. Alex shar…
No such thing as a bad lead... here's why... [not-audio_url] [/not-audio_url]

Duration: 53:22
This week in Insurance Town I sat down with my friend Evan Smith of Mav. We had an incredible conversation about growing your sales with leads and building an inside sales team . We discussed the importance of recognizin…
AI in Insurance: Beyond the Buzzword [not-audio_url] [/not-audio_url]

Duration: 46:41
In this episode of the Insurance Town Podcast, Heath Shearon hosts Christopher Frankland to discuss the intersection of technology and insurance, focusing on AI's impact on the industry. They explore the concept of the '…
Who would you invite to your block party? [not-audio_url] [/not-audio_url]

Duration: 24:06
This is an episode recorded at the PIA VADC conference in Virginia Beach with my man Byron Roberts. It is a fast, on-the-ground conversation about how Openly built for independent agents, why speed still matters, and how…
Grit, Growth and Gumption , Revisted [not-audio_url] [/not-audio_url]

Duration: 54:59
In this weeks episode, the mayor sits down with his good friend Tinsley English to discuss her latest book titled Grit, Growth & Gumption. But this episode is way beyond that we discuss being a leader in this service ind…
Hard to Place, Easy to Profit: The Art of Captives [not-audio_url] [/not-audio_url]

Duration: 1:02:07
In this episode, the Mayor sits down with industry veteran Jeff Kleid a 30-year insurance innovator, MGA, and carrier leader to talk about the business of hard-to-place risks, the truth about captives, and how brokers ca…
The best tech make great service feel effortless (re-visit) [not-audio_url] [/not-audio_url]

Duration: 52:09
In this weeks episode of Insurance Town, The Mayor welcomes good buddy Patrick McBride to the show. Patrick, a seasoned insurance professional, shares his journey, experiences, and insights on the industry's evolving lan…
What are the biggest data challenges in Insurance right now? [not-audio_url] [/not-audio_url]

Duration: 47:59
In this episode of Insurance Town, the Mayor, Heath Shearon welcomes Jamie Peers really just to catch up and have a chat, but this lead to hitting the record button, and discussing the evolving landscape of the insurance…