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Ask Jess: How Many Podcasters Are Using Video?

Ask Jess: How Many Podcasters Are Using Video?

Author: Jessica Rhodes September 8, 2026 Duration: 3:52
The Interview Connections Podcast | Podcast Guesting Agency for Coaches
BusinessEntrepreneurshipMarketing

Episode Overview

Discover the current state of video in podcasting—how many shows are recording with video, how many are publishing it, and what this means for your podcast guesting strategy.

Host: Jessica Rhodes, Founder & CEO, Interview Connections

Topic: Video Adoption in Podcast Recording

Key Takeaways

1. Recording vs. Publishing Video Are Two Different Things

Recording with Video: ~100%

  • In Jessica's experience, virtually every podcast she appears on is recording with video
  • Common platforms: Riverside, Zencastr, Zoom, Streamyard
  • Reason: Enables hosts and guests to see each other, read body language, and capture content for clipping

Publishing Video to YouTube: ~60-65%

  • While most podcasts record video, only about 65% of podcasts actively upload full video interviews to YouTube
  • This represents the actual publishing of videos, not just recording capability

Growing YouTube Audiences: Much Smaller Percentage

  • Of the podcasts publishing to YouTube, only a fraction have truly engaged YouTube audiences
  • Not all YouTube views accurately reflect a show's actual listener base

2. Two Approaches to YouTube

Strategy 1: YouTube as a Primary Platform

  • Podcasters who treat YouTube as a full growth channel
  • Create intro/trailer videos, optimize titles for views
  • Invest intentional strategy in building a dedicated YouTube audience
  • Actively grow views and engagement on the platform

Strategy 2: YouTube as a Video Host

  • Many podcasters use YouTube simply as a repository for video files
  • Purpose: Enable repurposing of interviews into short-form clips
  • Workflow: Upload video to YouTube → grab the link → use tools like Opus to create social media clips
  • Not focused on YouTube audience growth

3. Where Your Real Audience Is

Important Reality: YouTube view counts ≠ actual podcast audience size

Your guest appearance reaches listeners across:

  • Spotify (most popular audio platform)
  • Apple Podcasts
  • Direct MP3 players on podcast host websites
  • Other audio platforms

Key Insight: Most of a podcast's actual audience is listening via audio platforms, not watching YouTube videos.

The Video Trend Over Time

2013: 100% audio-only podcasts

→ 2026: Most podcasts recording with video

Direction: Upward trend toward video adoption, but primarily for quality and content repurposing rather than YouTube audience building.

Call to Action

Free Podcast Guesting Masterclass

Ready to learn how to turn podcast interviews into dream coaching clients?

Reserve your spot now:


Topics Covered

  • Current state of video in podcasting
  • Recording with video vs. publishing video
  • How podcasters use YouTube
  • Where your actual podcast audience listens
  • 13-year trend of video adoption in podcasting

Resources



Ever wondered how some experts seem to be everywhere on your favorite podcasts, then effortlessly turn those conversations into a thriving business? That’s the world explored in Interview Connections | The Leading Podcast Booking Agency. This isn't just about getting a guest spot; it's a deep dive into the strategy of leveraging podcast interviews to build authority and attract high-value clients. The host, who founded the first-ever agency of its kind, shares a unique origin story: it all began in 2013 booking her father, a business coach, onto shows so she could work from home as a new mom. From that personal experiment grew a multi-seven-figure agency dedicated to this specific craft. Each episode pulls back the curtain on the practical steps, mindsets, and behind-the-scenes work that transform a simple interview into a powerful client conversion tool. You’ll hear real talk about pitching, preparation, and the post-interview follow-up that actually works, all tailored for coaches and service-based entrepreneurs. Tune in for honest conversations that move beyond theory, offering a clear roadmap for anyone serious about using the podcast landscape to grow a premium business.
Author: Language: English Episodes: 50

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