Episode Overview
Jessica Rhodes, founder and CEO of Interview Connections (the first-ever podcast booking agency), introduces the podcast one sheet, a critical tool for anyone looking to get booked on podcasts. Learn what it is, what it includes, and why it's essential to your podcast guesting strategy.
Key Stat: Interview Connections has booked over 50,000 podcast interviews and helped thousands of coaches, consultants, and experts land more dream clients through podcast guesting.
The Origin Story (0:02 - 0:29)
- Jessica founded Interview Connections in 2013 to be a stay-at-home mom
- Her dad, Jim Palmer, was her first client
- She needed a tool to help pitch him to podcasters—the podcast one sheet was born
What is a Podcast One Sheet? (0:29 - 2:40)
A professionally designed, one-page PDF that gives podcast hosts everything they need to say "yes" to having you on their show.
When Jessica started pitching her dad to podcasters, she realized every host needed the same information:
- His bio
- How to introduce him
- Topic ideas they could discuss
- Questions they could ask
- Links and contact information
This is the foundation of the podcast one sheet.
Components of a Podcast One Sheet
#1: Your Bio (200 words, written in third person)
- Communicates who you are and what you do
- Shares your journey and credibility
- Includes personal touches that humanize you
- Example: Jessica's bio mentions she's a mom with two athletic kids, backyard chickens, two cats, and two gerbils
- Why it matters: Hosts read this aloud as your introduction—make sure it flows naturally when spoken
#2: Three to Five Suggested Interview Topics
- Give hosts a sense of what you could discuss with their audience
- Must speak directly to their target audience's pain points and interests
- Should be specific and tease the unique frameworks and stories you'd bring
- Helps hosts envision the value of having you on the show
#3: Suggested Interview Questions
- Provide questions hosts can read and ask verbatim
- Makes the host's job incredibly easy
- Takes the guesswork out of what to ask you
- Shows hosts exactly how the conversation could flow
Why This Matters (2:15 - 2:40)
Make the host's job easy = Get booked
Hosting a podcast requires significant work:
- Facilitating interviews
- Editing content
- Publishing episodes
- Producing shows
- Promoting content
When you provide a host with: ✅ A polished bio they can read as your introduction
✅ Clear topic ideas
✅ Ready-made questions
You're removing friction from the booking decision. Hosts are more likely to say "yes," have a great interview, and give you a great spotlight for your expertise and story.
Key Takeaways
🎯 A podcast one sheet is non-negotiable for anyone serious about podcast guesting
🎯 One page is the magic number—keep it simple and scannable
🎯 Make the host's job easy—provide bio, topics, and questions they can use immediately
🎯 Be specific, not broad—generic topics get passed over
🎯 Add personality—personal details help hosts connect with you as a real person
🎯 Professional design matters—it's the first impression
Call to Action
Ready to turn podcast interviews into dream coaching clients?
Reserve your spot in Jessica's FREE Podcast Guesting Masterclass
Resources Mentioned
