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Financial Literacy for Business Owners: How to Know Your Numbers and Build a Financially Healthy Business with Dawnette Palmore

Financial Literacy for Business Owners: How to Know Your Numbers and Build a Financially Healthy Business with Dawnette Palmore

Author: Jessica Rhodes August 20, 2026 Duration: 21:23
The Interview Connections Podcast | Podcast Guesting Agency for Coaches
BusinessEntrepreneurshipMarketing

Financial Literacy for Business Owners: How to Know Your Numbers and Build a Financially Healthy Business with Dawnette Palmore

If you've ever avoided looking at your bank account because you were afraid of what you'd see, this episode is for you. Dawnette Palmore, host of Your Business on Purpose and a fractional CFO and money coach with 24 years of entrepreneurial experience, joins me to talk about one of the most overlooked aspects of running a successful coaching business: actually knowing your numbers.

Dawnette's origin story will feel familiar. She was making great money and still felt broke. That wake-up call sent her on a journey to understand business finances, fix her own mess, and then help other business owners do the same. Now she helps coaches and entrepreneurs go from financial chaos to clarity.

In this episode, we cover:

  • Why so many business owners have no idea what their revenue is and the surprising root cause
  • How your personal finance habits show up directly in your business finances
  • The very first step to take if you want a financially healthy business (hint: it starts with your bank statements)
  • Profit First vs. spreadsheet tracking and why the best system is the one you'll actually use
  • Credit cards, debit cards, and self-awareness: how to choose the right spending tools for your personality
  • How to navigate taking on business debt without the shame spiral
  • Why Dawnette recommends bringing in a fractional CFO from day one, not just when you're making big money
  • The difference between a money coach and a fractional CFO, and which one you might need

Guest Links:

  • Free resource: Dawnette has a free Financial Literacy for Business Owners PDF download — a fillable workbook that walks you through the basics covered in this episode. Grab the PDF here: https://yourmoneyonpurpose.com/home-4419

Want to make smarter decisions about how you're growing your business through podcasting? Join me at the free Podcast Guesting Masterclass, where I walk you through exactly how coaches and thought leaders use podcast guesting to build authority, reach new audiences, and attract clients. Register here: interviewconnections.com/masterclass-2026


Ever wondered how some experts seem to be everywhere on your favorite podcasts, then effortlessly turn those conversations into a thriving business? That’s the world explored in Interview Connections | The Leading Podcast Booking Agency. This isn't just about getting a guest spot; it's a deep dive into the strategy of leveraging podcast interviews to build authority and attract high-value clients. The host, who founded the first-ever agency of its kind, shares a unique origin story: it all began in 2013 booking her father, a business coach, onto shows so she could work from home as a new mom. From that personal experiment grew a multi-seven-figure agency dedicated to this specific craft. Each episode pulls back the curtain on the practical steps, mindsets, and behind-the-scenes work that transform a simple interview into a powerful client conversion tool. You’ll hear real talk about pitching, preparation, and the post-interview follow-up that actually works, all tailored for coaches and service-based entrepreneurs. Tune in for honest conversations that move beyond theory, offering a clear roadmap for anyone serious about using the podcast landscape to grow a premium business.
Author: Language: English Episodes: 50

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