Episode Summary
In this episode, Jessica sits down with her business coach, Kevin St.Clergy, author and host of Beyond Blind Blaming, to talk about why so many entrepreneurs stay stuck even after investing time, money, and effort into “fixing” the problem.
Kevin shares the origin story behind the Blind Blaming framework, why traditional “root cause analysis” often fails inside the same circle of influence, and the simple method he teaches to finally see what you have been missing: Reflect, Connect, Decide.
They also talk about the real-world results Kevin experienced after hiring Interview Connections, including how a refined one-sheet helped generate over $20,000 in keynote sales before most interviews even went live, and why “readiness” is the most underrated factor in successful podcast guesting.
What You’ll Learn
- What “blind blaming” is and how it keeps smart business owners stuck in the blame loop
- Why you often cannot identify the true root cause from inside your current environment
- Kevin’s RCD method: Reflect, Connect, Decide (and how it creates transformation)
- The mindset shift behind MFD and why decisiveness changes everything
- Why podcast guesting works brilliantly for the “ready” client, and fails fast for the unready one
- How Kevin uses a 77-question readiness assessment + 90-minute intensive to build a 90-day plan
- The behind-the-scenes story of how Kevin found Interview Connections (and the ROI that followed)
Timestamp Highlights
- 0:00 Kevin shows Jessica his backend system that generates AI call prep plans and tracks referrals/upsells
- 5:06 The “Readiness Assessment + 90-minute intensive” becomes Kevin’s main offer
- 12:44 Jessica’s full introduction of Kevin and why she hired him as her business coach
- 14:57 Kevin’s story: finding Interview Connections through Google, fixing the one-sheet, and getting booked fast
- 20:24 The origin of Blind Blaming and how the framework became a book, program, and certification
- 28:00 Jessica shares her dad’s principle: “Just decide” and asks Kevin about MFD
- 28:22 Kevin breaks down RCD: Reflect, Connect, Decide and why outside perspective is required
- 33:35 The “divine timing” story: Kevin’s connection to Jessica’s dad, Jim Palmer
- 36:45 Kevin explains the $997 Readiness Assessment: identifying red flags and building a 90-day plan
- 43:00 CTA strategy: when to send people to Amazon vs your own site, and how to bring buyers back for bonuses
Memorable Quotes
- “How you do anything is how you do everything.”
- “When everybody in your sphere of influence is stuck in the same loop, it’s almost impossible to see a different way.”
- “Reflect, Connect, Decide. Awareness creates the transformation.”
- “Readiness is everything. Podcast guesting is wildly successful when the foundation is solid.”
Resources Mentioned
- Kevin’s book and home base: Blindblaming.com
- Take the Business Readiness Assessment now at https://interviewconnections.com/business-readiness-assessment
