How to Attract Coaching Clients From Your Podcast with Wendy McCallum

How to Attract Coaching Clients From Your Podcast with Wendy McCallum

Author: Jessica Rhodes February 4, 2026 Duration: 27:44
Interview Connections | The Leading Podcast Booking Agency
BusinessEntrepreneurshipMarketing

Episode Description

What’s actually working for coaches in 2026 when it comes to client acquisition?

In this episode, Jessica sits down with Wendy McCallum—former lawyer turned business coach and founder of the Business Building Bootcamp—to unpack how Wendy has built a thriving coaching business for more than 15 years… and why she’s doubling down on podcasts, conversations, and human-first marketing.

Wendy shares:

  1. Why she still uses the same “old-school” strategies she relied on in the early days
  2. How her podcast became her top-of-funnel growth engine
  3. The one-to-many “open house” strategy that converts listeners into clients
  4. How SEO and blogging quietly drive new leads every week
  5. Why AI search tools like ChatGPT are now sending clients her way
  6. And how coaches can grow without forcing themselves into marketing that feels misaligned

If you’re a coach in your first five years—or simply tired of chasing shiny marketing tactics—this conversation is a must-listen.

What You’ll Learn in This Episode

  1. Why relationship-driven marketing is making a comeback
  2. How Wendy structures her Business Building Bootcamp and open houses
  3. The real role podcasts play in building trust and authority
  4. How to choose podcast topics your ideal clients are already searching for
  5. Simple SEO strategies that compound over time
  6. Why voice notes, Looms, and personal outreach outperform automation for many coaches
  7. The importance of finding a marketing strategy that actually brings you joy

Resources & Links Mentioned

  1. Wendy’s Website: https://wendymccallum.com
  2. Business Building Bootcamp Info: http://wendymccallum.com/bbb
  3. Wendy’s Podcast: The Coaching Edge

Loved This Episode?

If you enjoyed this behind-the-scenes look at how real coaches are growing their businesses, subscribe to the podcast and leave a review—it helps more coaches discover these conversations.

And don’t forget to share this episode with a fellow coach who’s rethinking their marketing strategy in 2026!


Ever wondered how some experts seem to be everywhere on your favorite podcasts, then effortlessly turn those conversations into a thriving business? That’s the world explored in Interview Connections | The Leading Podcast Booking Agency. This isn't just about getting a guest spot; it's a deep dive into the strategy of leveraging podcast interviews to build authority and attract high-value clients. The host, who founded the first-ever agency of its kind, shares a unique origin story: it all began in 2013 booking her father, a business coach, onto shows so she could work from home as a new mom. From that personal experiment grew a multi-seven-figure agency dedicated to this specific craft. Each episode pulls back the curtain on the practical steps, mindsets, and behind-the-scenes work that transform a simple interview into a powerful client conversion tool. You’ll hear real talk about pitching, preparation, and the post-interview follow-up that actually works, all tailored for coaches and service-based entrepreneurs. Tune in for honest conversations that move beyond theory, offering a clear roadmap for anyone serious about using the podcast landscape to grow a premium business.
Author: Language: English Episodes: 100

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Interview Connections | The Leading Podcast Booking Agency
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