How to Know if Podcast Guesting is Right For Your Business

How to Know if Podcast Guesting is Right For Your Business

Author: Jessica Rhodes April 28, 2025 Duration: 22:04

In this episode of the Interview Connections Podcast, Jessica Rhodes and Margy Feldhuhn get candid about a question not enough people ask before diving into podcast guesting: Is this the right strategy for your business?


With over 30,000 interviews booked and 800+ clients served, they’ve seen firsthand who this strategy works for—and which businesses it does not move the needle for. If you're wondering whether podcast guesting is the best next investment for your business, this episode is a must-listen.


What You’ll Learn:

  • The key signs that podcast guesting is not a fit for your business
  • What makes someone a perfect guesting candidate
  • Why having a compelling story isn't enough (without a way to monetize)
  • The types of business goals podcast guesting supports—SEO, visibility, high-ticket client acquisition, and more
  • How your online presence (or lack thereof) can make or break your success


Who Should Skip Podcast Guesting:

  • Those without an offer or a business model that can monetize global visibility
  • Entrepreneurs with ultra-niche or hyper-local audiences
  • High-volume, low-ticket business models
  • People without a website or online presence
  • Guests with highly controversial public personas (hosts will check!)


Who Should Absolutely Do It:

  • Entrepreneurs with high-ticket offers or services
  • Brands that thrive when their audience understands the strategy behind the offer
  • Experts with strong personal stories that differentiate them from competitors
  • Founders looking to build SEO, brand authority, and content assets
  • Businesses whose clients are actively searching for what they offer


Connect with Us:

📱DM us on Instagram @InterviewConnections

💻 Book a consult!


Referenced in this Episode:

Digital Dominance Podcast feat. Jessica – for a great website designer recommendation



Ever wondered how some experts seem to be everywhere on your favorite podcasts, then effortlessly turn those conversations into a thriving business? That’s the world explored in Interview Connections | The Leading Podcast Booking Agency. This isn't just about getting a guest spot; it's a deep dive into the strategy of leveraging podcast interviews to build authority and attract high-value clients. The host, who founded the first-ever agency of its kind, shares a unique origin story: it all began in 2013 booking her father, a business coach, onto shows so she could work from home as a new mom. From that personal experiment grew a multi-seven-figure agency dedicated to this specific craft. Each episode pulls back the curtain on the practical steps, mindsets, and behind-the-scenes work that transform a simple interview into a powerful client conversion tool. You’ll hear real talk about pitching, preparation, and the post-interview follow-up that actually works, all tailored for coaches and service-based entrepreneurs. Tune in for honest conversations that move beyond theory, offering a clear roadmap for anyone serious about using the podcast landscape to grow a premium business.
Author: Language: English Episodes: 100

Interview Connections | The Leading Podcast Booking Agency
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