Topic: Tricks and Tips in Successfully Marketing Your Invention to the Consuming Public

Topic: Tricks and Tips in Successfully Marketing Your Invention to the Consuming Public

Author: Rita Crompton May 17, 2025 Duration: 38:15

Rita’s first guest for this episode of Invent America Radio is her industry expert, Dave Streen, Owner of EdgeTools.com, a purveyor of a full range of Shop  PDR (“Paintless Dent Repair”) tools. Dave has brought over 100 products to market and he shares with Rita some of the secrets of manufacturing products and, more importantly, the lessons he learned along the way both in the development of those products and also the things an inventor needs to watch out for in bringing those products to market.

 

Rita’s second guest is Duane Genzlinger, inventor of The Box Slider and The Snapper. He and his partner Jerry Hanley started a construction company building custom homes in Colorado, and have used their years of experience in construction to invent new products helpful to builders and building contractors.  The Box Slider takes care of misplaced junction boxes that collide with wall trim, while The Snapper is a product that enables you to “snap” a chalk line without an additional person and without a fastener.

 

Rita’s third guest is Chrissy Henderson.  Chrissy and her husband the developed the “Gear Trakr” system.  The "Gear Trakr" system, including both the physical tags and the companion app, is designed to help individuals and organizations identify and return lost or misplaced items. The system primarily relies on Near-Field Communication (NFC) tags that are attached to personal belongings like backpacks, golf clubs, or band instruments. When someone finds an item with a Gear Trakr tag, they can scan the tag using the Gear Trakr app, which then allows them to return the item to its owner. 

 

Rounding out Rita’s guests, Dave Streen returns to discuss “inventing wisdom” and tips and tricks to move your product sales forward once you’re invention is up and running as a finished product and now you have the daunting task of trying to sell it to the consuming publicCome and learn everything you need to know to become a successful inventor by learning about the steps required to get an idea out of your head and into the marketplace.


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Ever wonder why some brilliant ideas become household names while others never make it off the shelf? That’s the central puzzle explored in Invent America Podcasts with America's Inventor Lady, Rita Crompton, and the Cajun Contractor, Michael King, Founder of HomeTalkUSA. Each week, Rita and Michael pull back the curtain on the entire journey from concept to consumer, moving beyond simple inspiration to tackle the real, often messy work of bringing an invention to life. Their conversations are grounded in practical reality, featuring candid talks with inventors who have been in the trenches and specialists who understand manufacturing, marketing, and legal hurdles. You’ll hear firsthand accounts of both setbacks and breakthroughs, getting a honest look at what “mind to market” truly requires. This isn’t just theory; it’s a roadmap built from shared experiences. The dynamic between Rita’s inventive expertise and Michael’s contractor’s perspective on building things that last creates a uniquely balanced discussion. Tuning into this podcast feels like getting actionable advice from two seasoned guides who are genuinely invested in demystifying the path to success. Whether you’re tinkering in your garage or are ready to pitch to investors, the insights gathered here offer valuable lessons on resilience, adaptation, and the specific ingredients that can turn a clever idea into a viable product.
Author: Language: English Episodes: 100

Invent America Podcasts with America's Inventor Lady, Rita Crompton, and the Cajun Contractor, Michael King, Founder of HomeTalkUSA
Podcast Episodes
Topic: Every Inventor Needs a Little Help [not-audio_url] [/not-audio_url]

Duration: 33:21
Session 1:Rita and Michael will talk about Every Inventor Needing a Little Help! Session 2: Please login early so that we know you are ready Session 2 will start about 2:00 EDT or 11:00 PDTInventor: Pavel PimentelPhone:…
Topic: Avoiding the Marketing Word Salad [not-audio_url] [/not-audio_url]

Duration: 31:17
Session 1: Rita and Michael will talk about The Marketing Word Salad. Session 2: Inventor: Jean Moody Phone: Wrap-A-Candle Email: jmoody@carecredit.com Questions: 1. Jean, tell us about Wrap-A-Candle 2. You plan to marke…
Topic: Every Inventor Has a Story [not-audio_url] [/not-audio_url]

Duration: 26:44
Join us for an engaging discussion on the stories behind innovative products!Session 1:Rita and Michael delve into the world of inventors with their topic "Every Inventor Has a Story!"Session 2:🌟 Inventor Spotlight: Merc…
Topic: Time Is Not Your Friend! [not-audio_url] [/not-audio_url]

Duration: 38:22
Session 1: Rita and Michael talk about Time Not Being a Friend. Session 2: Inventor: Duane GenzlingerProduct: The Box Slider and the SnapperWebsite: www.Hammerskilhomes.comPhone: 970-402-5088Email: Duanegenzlinger76@gmai…
Topic: The Trademark Wars [not-audio_url] [/not-audio_url]

Duration: 35:54
Session 1: A discussion led by Rita and Michael on "The Trademark Wars! Session 2: Inventor: Rita Widener Introducing the Practeze Folder: - A versatile tool for professionals and students, doubling as a practice aid and…
Topic: Inventing - Beware The Big Black Abyss! [not-audio_url] [/not-audio_url]

Duration: 36:56
Session 1:Rita and Michael will talk about The Big Black Abyss! Session 2: Inventor: Michelle FuhrerProduct Name: LibertePhone: 505-710-3598Email: chelley63@icloud.comWebsite: Bio: The Liberté device is the pinnacle of p…
Topic: Rebuilding with Purpose - The Story of Great Plate [not-audio_url] [/not-audio_url]

Duration: 26:54
Rebuilding with Purpose The Story of Great Plate: The story of Great Plate is one of resilience and innovation. Its creator, Rick Kellow, understands that when everything falls apart, the only way forward is to rebuild f…
Topic: New Sponsors Appreciation Day [not-audio_url] [/not-audio_url]

Duration: 26:34
This week on Invent America TV, Michael King and I are thrilled to introduce two new sponsors to our Invent America Radio, Podcast, and TV shows. In our first session, we unveil exciting details about the new Radio and P…