250 Akiko Karaki, Partner Head of Tokyo, Brunswick Group

250 Akiko Karaki, Partner Head of Tokyo, Brunswick Group

Author: Dr. Greg Story May 30, 2025 Duration: 1:02:57

Previously Akiko was a Commentator for Fuji TV; Co-Founder of Women In Action; Partner, Strategy &; Division Head at Japan Post; Vice-President Calyon Securities; Associate McKinsey & Company; Vice-President and Associate, General Counsel J.P. Morgan.

She graduated with a JD in Law from Tokyo University and has a Master Of Law from Columbia Law School

  • "Culture is an accumulation of behaviors—what you say and do becomes the culture."
  • "If the ownership is there, it's really easy to engage with them."
  • "Listen more than you speak—especially in Japan, silence often hides valuable insight."
  • "You can't have a single leadership approach—it's person by person."
  • "Deliver, manage expectations, and be transparent—that's how you build trust."

Akiko's leadership approach is deeply rooted in clarity of direction, respect for individuality, and adaptive engagement. Her philosophy is shaped by diverse experiences in legal, consulting, and advisory roles, and it centres on fostering ownership within her teams. She emphasizes the importance of building a shared vision and selecting people whose strengths and motivations align with that direction. For her, engagement begins with recruiting the right individuals and then shaping an environment that supports their ownership of outcomes. Whether inheriting a team or building one from scratch, she focuses on identifying key issues, defining areas of impact, and matching people to those missions.

She acknowledges that leadership today demands flexibility, as people differ in how they want to be led—some thrive with autonomy while others need close collaboration. Her leadership style is not one-size-fits-all; instead, it's adaptive and rooted in an appreciation of diversity—not only in personality but in professional backgrounds. Akiko credits the richness of ideas within her organization to this diversity, noting that innovation emerges from intentional dialogue across disciplines. However, she is clear that shared goals are the foundation for extracting those ideas meaningfully. Without common purpose, even diverse teams can become fragmented.

Trust-building, in her view, requires consistent delivery, expectation management, and transparency. She strives to keep her promises, communicates constraints openly, and balances optimism with realism. She views culture as the accumulation of behaviour, underscoring the importance of consistent actions and clear communication in shaping a cohesive and connected team identity. Akiko also makes intentional efforts to keep her Japan-based office plugged into the global organization by fostering English-language meetings and inter-office collaboration.

She believes that inclusion means not only being open to new ideas but actively drawing them out, especially in Japan where silence is often misread by Western leaders. Her advice for foreign leaders in Japan centres on listening more than speaking, respecting the local communication style, and recognizing that lack of feedback doesn't imply satisfaction. For aspiring female leaders, her message is one of encouragement—step forward, trust those who support you, and don't be deterred by fear. Her leadership is marked by resilience, clarity, and a deep commitment to enabling others to lead and succeed in their own right.

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About The Author

Dr. Greg Story, President Dale Carnegie Tokyo Training

Contact me at greg.story@dalecarnegie.com

Bestselling author of "Japan Sales Mastery" (the Japanese translation is "The Eigyo" (The営業), "Japan Business Mastery" and "Japan Presentations Mastery".  He has also written "How To Stop Wasting Money On Training" and the translation "Toreningu De Okane Wo Muda Ni Suru No Wa Yamemashoo" (トレーニングでお金を無駄にするのは止めましょう) and his brand new book is "Japan Leadership Mastery".

 

A person in a suit and tie behind a table with books AI-generated content may be incorrect.

A book with a picture of a person AI-generated content may be incorrect.

Dr. Greg Story is an international keynote speaker, an executive coach, and a thought leader in the four critical areas for business people: leadership, communication, sales and presentations. He leads the Dale Carnegie Franchise in Tokyo which traces its roots straight back to the very establishment of Dale Carnegie in Japan in 1963 by Mr. Frank Mochizuki.

He publishes daily blogs on LinkedIn, Facebook and Twitter

Has 6 weekly podcasts:

1.     Mondays -  The Leadership Japan Series,

2.    Tuesdays – The Presentations Japan Series

Every second Tuesday - ビジネス達人の教え

3.    Wednesdays - The Sales Japan Series

4.    Thursdays – The Leadership Japan Series

Also every second Thursday - ビジネスプロポッドキャスト

5.    Fridays - The Japan Business Mastery Show

6.    Saturdays – Japan's Top Business Interviews

Has 3 weekly TV shows on YouTube:

1.     Mondays - The Cutting Edge Japan Business Show

Also every Second Thursday - ビジネスプロTV

2.    Fridays – Japan Business Mastery

3.    Saturdays – Japan Top Business Interviews

In the course of his career Dr. Greg Story has moved from the academic world, to consulting, investments, trade representation, international diplomacy, retail banking and people development.

Growing up in Brisbane, Australia he never imagined he would have a Ph.D. in Japanese decision-making, become a 40 year veteran of Japan and run his own company in Tokyo.

Since 1971, he has been a disciple of traditional Shitoryu Karate (糸東流) and is currently a 6th Dan.

Bunbu Ryodo (文武両道-both pen & sword) is his mantra and he applies martial art philosophies and strategies to business.

 

 


Hosted by Dr. Greg Story, Japan's Top Business Interviews Podcast By Dale Carnegie Training Tokyo Japan offers a direct line to the experiences and strategies of executives operating within one of the world's most distinct economies. Each conversation moves beyond theory, focusing on the practical realities of management and leadership as told by those doing the work. You'll hear from a diverse roster of guests, from seasoned leaders at large corporations to innovative founders of growing ventures, all sharing their firsthand accounts of navigating Japan's unique business culture. This podcast provides valuable context on everything from building effective teams and driving organizational change to understanding the nuances of negotiation and customer relations in this market. Whether you're currently leading a team in Japan, planning to expand your business there, or simply curious about how professional success is achieved in a different cultural framework, these interviews deliver grounded insights. Tune in for authentic discussions that cut through the clichés, offering a clearer picture of what it truly takes to succeed. The depth and variety of perspectives make this series a consistently useful resource for anyone engaged with the business landscape in Japan.
Author: Language: English Episodes: 100

Japan's Top Business Interviews Podcast By Dale Carnegie Training Tokyo Japan
Podcast Episodes
254 Guillaume Hansali- Country Head Keywords Studios [not-audio_url] [/not-audio_url]

Duration: 1:36:16
"Trust, for me, is the ability to predict someone's behaviour—consistency builds that predictability." "Excellence isn't the outcome—it's the rigour of the process, even when the result is uncertain." "You can't sell you…
251 Kohei Noda, Country Director AB InBev Japan [not-audio_url] [/not-audio_url]

Duration: 52:37
"Leadership is building a strong team that can execute with resilience and deliver consistent results over time." "There's no easy way—other than talking to people—to truly know what's happening in your organization." "Y…
249 Bruno Gaussorgues, Country Manager, Societe Generale [not-audio_url] [/not-audio_url]

Duration: 53:52
"If you want to impact people, first, you need to trust them—and then give them space." "You forget about collective decision-making in Japan—you build consensus privately, one by one." "The best execution comes from ide…
248 Rodrigo Lima, President,  Danone Japan [not-audio_url] [/not-audio_url]

Duration: 59:38
Previously Rodrigo was Managing Director Danone Oceania, Managing Director Danone Nutricia Oceania, Managing Director Early Life Nutrition Danone Australia and New Zealand, Managing Director India, Sales and Commercial D…
247 Rose MacDonald, Country Manager Japan, Wine Australia [not-audio_url] [/not-audio_url]

Duration: 1:01:00
Previously, Rose worked for Pernod Ricard Japan as a Brand Manager for Ki No Bi and White Spirits, Brand Manager for Jameson Irish Whiskey, and Wine Ambassador. Her earlier roles also included Sales Support Executive at…
246 Alexandre Lanos, General Manager of Jean Rousseau Japan [not-audio_url] [/not-audio_url]

Duration: 1:01:10
Alex previously was an analyst for Marche Industriel Europe (Alternance), Assistant Commerciaux Grand Comptes, Assistant Commercial Manager Le Jardin Gaulois. He is an alumnus of ISEAM (Institut Supérieur d'Études en Alt…
245 Carl Moser, President of Vollmer Japan Corporation [not-audio_url] [/not-audio_url]

Duration: 1:03:22
Previously, Carl was President of ODU Japan, Technology Support DMG Mori. He graduated with an MA in Business Administration from the University of Augsburg Carl's journey from discovering Japanese sword arts to leading…
244 Junko Kubokawa, Ex- President, Croda Japan [not-audio_url] [/not-audio_url]

Duration: 1:13:29
Previously she was General Manager Nutrition and Health BASF Japan, Deputy Region Head Asia Pacific and Sales Head Japan, BL Home & Personal care, Ciba Inc. She has a BA in Pharmaceutical Sciences from Tokyo University a…