Seiichiro Asakawa, Previous President Tokyo Chemical Industries

Seiichiro Asakawa, Previous President Tokyo Chemical Industries

Author: Dr. Greg Story November 8, 2024 Duration: 1:03:15

As a leader, I learned to not compete on things I did not have expertise in. I had a financial background, not a technical background, so there was no use trying to convince technically strong employees on that front – I had to use financial data as facts in order to convince my employees to accept that things needed to change in order to grow on the global scale that I wanted.

While I accept there are differences in practices between cultures, I think the basics of people are the same. People are motivated to learn, to grow, to advance. Young people particularly, regardless of culture, are willing to challenge themselves and are not afraid to try and even fail.

We invested heavily in the company computer systems so that all staff can, at the touch of a button, contact any other member of our overseas team. So, apart from being conscious of time differences, there is no excuse for a lack of communication. We communicate, even at the Japanese headquarters, mainly in English and what I encourage the most is everyone just having a go, it can be horrible English with just a bunch of words together but there will always be someone in the meeting who can translate so it is vital that people gets a chance and just tries. Bit by bit, they will realise no one`s English in the company is perfect and that just trying to communicate is the key.

We never fire people for making a mistake, even if it is a big one because they tried, so they are not penalized and in fact we set up challenge systems within the company to recognize employees globally who met the challenge, made the contribution and tried.

We also bring managers to Japan and take Japanese managers to our other offices in India and China and Europe etc, so as many people as possible, can see first-hand how our business operates in different cultures. It is expensive to do this, but I see it as an investment in my people, in team building and in my company.

I think while money is important to people, they have bills to pay after all, but recognition in so far as being trusted to take on certain roles and responsibilities is a bigger motivating factor in my company.

When I took over the company, and instigated the global expansion, I had to be very precise and transparent about my messages. I would send the messages in English and Japanese to the employees about where we were and where we wanted to go. I would outline the broad plan and then ask different groups into meetings to plan, plan, plan – down to the detailed plans. This was how I built ownership from the employees into the global plan, and changed the company culture from a One-King culture, top-down strong leadership style that my father used, to a style that was more suited to me and what I had learnt in the US

I think a problem in Japan is we ask people to choose a specialization at far too early an age. For example, once you go down a science path, you do not learn management or business skills, so we end up with highly skilled workers but only in their particular field, and that puts us at a competitive disadvantage because in many other Western countries, even if you major in science, you still get a liberal arts education, which basically teaches you the leadership and communication skills you need anyway.

In Japan, a well-mannered conversation is based on listening, to fully understand and make an in-depth comment. Feedback is only considered appropriate at work, feedback to people at your own level is considered aggressive. You need to be very careful giving feedback to Japanese people, listen carefully to what they are trying to do and the reasons they are doing that.

Personal relationships are key in Japan. Japanese have hospitality in their DNA, so show some interest in the culture and people will be more likely to engage with you. It helps build trust.


Hosted by Dr. Greg Story, Japan's Top Business Interviews Podcast By Dale Carnegie Training Tokyo Japan offers a direct line to the experiences and strategies of executives operating within one of the world's most distinct economies. Each conversation moves beyond theory, focusing on the practical realities of management and leadership as told by those doing the work. You'll hear from a diverse roster of guests, from seasoned leaders at large corporations to innovative founders of growing ventures, all sharing their firsthand accounts of navigating Japan's unique business culture. This podcast provides valuable context on everything from building effective teams and driving organizational change to understanding the nuances of negotiation and customer relations in this market. Whether you're currently leading a team in Japan, planning to expand your business there, or simply curious about how professional success is achieved in a different cultural framework, these interviews deliver grounded insights. Tune in for authentic discussions that cut through the clichés, offering a clearer picture of what it truly takes to succeed. The depth and variety of perspectives make this series a consistently useful resource for anyone engaged with the business landscape in Japan.
Author: Language: English Episodes: 100

Japan's Top Business Interviews Podcast By Dale Carnegie Training Tokyo Japan
Podcast Episodes
284 Grant Torrens — Managing Director, Hays Japan [not-audio_url] [/not-audio_url]

Duration: 1:04:14
"First thing I'd say is do it… just throw yourself into it." "Spend the first ninety days getting to know the people… listening… before acting." "Communication here is more high context… there's a lot of reading between…
283 Beat Kraehenmann — Managing Director, Levitronix Japan [not-audio_url] [/not-audio_url]

Duration: 53:56
"Don't be the loud foreigner who just says we do this and this and this." "It's okay to make mistakes if you identify them, if you learn from them in the future." "If you have an open mind, just listen first." "You canno…
282 Joerg Bauer — Representative Director, Heidelberg Japan [not-audio_url] [/not-audio_url]

Duration: 59:29
"If we can sell it in Japan, we can sell it also in other countries." "The first thing I believe is honesty, especially in difficult situations." "The word "musukashi" is not allowed anymore in our company." "When an eng…
281 Shu Kimura — Founder, Boulangerie Maison Kayser Japan [not-audio_url] [/not-audio_url]

Duration: 1:00:07
"The purpose of my business is not only bake and sell, because we are introducing… culture or food habits of France to the Japanese people." "Japanese people don't buy baguettes because they don't know how to eat it." "A…
280 Mika Matsuo - Former CHRO, AIG Japan [not-audio_url] [/not-audio_url]

Duration: 1:07:42
"I listen and I also am always very transparent." "Who cares about what people think about me?" "If my boss, my future boss, thinks that I'm capable, I must be." "Leadership is really defining where we're going, whether…
279 Tomo Kamiya, President PTC Japan [not-audio_url] [/not-audio_url]

Duration: 1:00:05
"I think curiosity is very important. When you're curious about something, you listen." "You have to be at the forefront, not the back. You can't, hide behind and say, 'hey, you know, guys solve it', right?" "When they t…
277 Armel Cahierre — Founder & President, B4F (Brands for France) [not-audio_url] [/not-audio_url]

Duration: 1:18:52
"If you trust people, your life is very nice." "The bringing people together with one common objective needs to be carefully thought out and defining the processes very carefully needs to be thought out and don't imagine…
276 Vincent Mathieu - CEO of Carl Zeiss Japan [not-audio_url] [/not-audio_url]

Duration: 1:05:05
"Leadership is staying ahead of change without losing authenticity". "Trust is the real currency of sales, teams, and Japan's business culture". "Zeiss's foundation model is a rare advantage: patient capital reinvested i…
275 Joanne Lin - Senior Director, APAC, Deckers Brands [not-audio_url] [/not-audio_url]

Duration: 1:05:02
"Come as you are works in Japan when leaders are also willing to read the air and meet people where they are". "Japan isn't as risk-averse as people think; it is uncertainty avoidance and consensus norms like nemawashi a…