148: From $175k to $100 Million: Anne Mahlum’s Fitness Revolution

148: From $175k to $100 Million: Anne Mahlum’s Fitness Revolution

Author: TRAIN HARD Media March 28, 2025 Duration: 59:53

From starting with just 

175k to creating a 100 million fitness empire, Anne Mahlum is here to share her incredible journey. How did she turn her vision into a massive movement that’s changing lives? Find out in this episode of The Jason Khalipa Podcast!


In Episode 148, hosts Jason Khalipa and Gabe Yanez sit down with Anne Mahlum, founder of the groundbreaking fitness brand “Solidcore." Anne opens up about her early struggles, the pivotal moments that shaped her success, and the mindset shifts that helped her stay focused. Whether you're chasing your own fitness or business goals, her story is packed with lessons you won’t want to miss!


We dive into what it truly takes to start from the ground up, navigate challenges, and stay committed to your purpose. If you’re someone who’s all about improving yourself—physically or mentally—this episode will keep you hooked from start to finish.


Watch as Anne reveals the strategies that helped her scale her brand while maintaining the discipline and determination needed to thrive. This conversation is raw, real, and full of practical takeaways that every listener can connect with.

https://www.instagram.com/annemahlum/


Code: JKPODCAST for 50% off Lab Work at Blokes

For Him: https://blokes.co/jkpodcast

For Her: https://choosejoi.co/jkpodcast


Never let momentum get to zero. Listen to the Jason Khalipa Podcast every Monday and Thursday on Apple Podcasts, Spotify, or YouTube.


Follow Jason: https://instagram.com/jasonkhalipa?igshid=MzRlODBiNWFlZA==

Follow TRAIN HARD: https://www.instagram.com/trainhard.fit/?hl=en

Never Zero Newsletter: https://www.th.fit/

NCFIT Programming For Gym Owners: https://www.nc.fit/programming

Philanthropy: https://avaskitchen.org/


Chapters:

0:00 Anne’s Journey: Creating a Run Club for Homeless Empowerment

2:01 How Running Helped Anne Overcome Her Own Struggles

6:20 Life-Changing Moments: Building Positive Identities

8:18 Turning Fitness into Job Opportunities for the Homeless

12:04 Rethinking Alcohol: Why Fitness and Sobriety Go Hand-in-Hand

13:59 12 Weeks Without Alcohol – Anne’s Eye-Opening Experiment

17:43 From Nonprofit to Business: Founding Solidcore with Passion

19:23 Crushing Self-Doubt and Creating a Vision for Success

22:58 Thriving During COVID: Anne’s Leadership Secrets

24:51 How Adaptability Sparked Business Growth Amid the Pandemic

28:27 Transparent Leadership: Gaining Trust During Hard Times

30:05 Building Strong Relationships Through Tough Challenges

33:32 Balancing Energy for Healthier Relationships

35:18 What Men Need in Relationships and How to Support Them

38:49 Why Self-Awareness Makes You a Better Leader

40:26 Using Feedback to Grow and Improve Relationships

43:47 Respect for Women: Tackling Inappropriate Comments

45:29 Men Taking Responsibility for Respecting Women

48:59 Be Your Ideal Self: Making Better Life Choices

50:40 Anne on Confidence: Hard Work and Self-Awareness Pay Off

54:12 Emotional Intelligence and Community in Business Success

56:01 Why Personal Connections Make or Break Customer Loyalty

59:19 Empowering Yourself to Build the Life You Dream Of


You’ll find a refreshingly direct tone in the Jason Khalipa Podcast, produced by TRAIN HARD Media. It’s a series grounded in the belief that strength isn’t just physical-it’s built through discipline, clear leadership, and showing up intentionally in all areas of life. Each episode feels like a candid talk between friends, where Jason delves into the mechanics of fitness alongside the broader challenges of fatherhood and cultivating a resilient mindset. The conversations avoid theory and abstraction, focusing instead on the tangible work required to build a capable and purposeful existence. Listeners hear real stories and practical takeaways, often punctuated with laughter, that challenge them to reflect and then move. This isn’t about hype or empty motivation; it’s about the incremental, sometimes messy, work of getting better. Tuning into this podcast means joining a community focused on applied wisdom, where every topic, from gym routines to family dynamics, is discussed with an honesty that’s both relatable and actionable. If you’re looking for a genuine resource in the health and fitness space that connects physical training to the core of how you live, this series provides exactly that.
Author: Language: en-us Episodes: 100

Jason Khalipa Podcast
Podcast Episodes
3 Workouts a Week to Transform Your Body and Still Crush Parenting! [not-audio_url] [/not-audio_url]

Duration: 1:02:56
Want to get in shape without sacrificing family time? Discover how just 3 workouts a week can transform your body and help you crush parenting like a pro. In this episode of The Jason Khalipa Podcast, Gabe Yanez takes th…
6:00 Minute Mile or Food Dyes... What’s Going to Kill You First? [not-audio_url] [/not-audio_url]

Duration: 57:11
Situational Awareness, Self-Defense, and Realistic Running GoalsToday, the crew covers everything from running mile times to the importance of awareness, protection, and training—for you and your family.Episode Breakdown…
HYROX World Championship Controversy. Plus: Can Jason Hang? [not-audio_url] [/not-audio_url]

Duration: 1:05:31
The Home Team on HYROX, CrossFit’s Mistakes, and the Power of 45 DaysThe Home Team is back to wrap up the TH45 Challenge and break down the state of HYROX, CrossFit, and commitment in today’s fitness world. Jason, Gabe,…
Can You Still Crush It at 40? Mindset Over Muscle! [not-audio_url] [/not-audio_url]

Duration: 56:18
Are you wondering if you’ve still got what it takes to dominate at 40? Dive into this powerful episode of The Jason Khalipa Podcast, where hosts Jason Khalipa and Gabe Yanez unpack raw truths about aging, fitness, and me…
The ideal number of training days to GET JACKED! [not-audio_url] [/not-audio_url]

Duration: 1:14:27
Producer Liz is juiced, and the crew is fired up for another high-energy episode. Gabe and MDV dig into everything from old-school training methods to what really matters when it comes to building a lifelong relationship…
Sugar Diet Results, PED Talk, and Breaking Wild Records [not-audio_url] [/not-audio_url]

Duration: 1:22:30
The Home Team is back at it! Today, Jason, Gabe, MDV, and Dennis are fired up—talking shirtless workouts, fake honey, performance enhancers, and why Jason sleeps on the floor. Let’s get into it 👇Episode Breakdown:0:00 Th…
179: Joe Rogan's Shocking Take on Faith: Why He's Changing His Mind [not-audio_url] [/not-audio_url]

Duration: 59:34
What changed Joe Rogan’s mind about faith? Known for his no-nonsense approach, Rogan has been a vocal skeptic of religion for years, but in this episode of The Jason Khalipa Podcast, hosts Jason Khalipa and Gabe Yanez br…