107: Write Better Copy so People Stop the Scroll and Engage with You Instead

107: Write Better Copy so People Stop the Scroll and Engage with You Instead

Author: The Two Lauras May 7, 2024 Duration: 24:03

There’s a myth going around that people just don’t read captions anymore and social media is all about the visuals - and we think that’s wrong! We just believe that people are reading captions in a different way than how they used to, so it’s time we work on adapting to this new way of reading.

Basically, if you aren’t hooking people in and making it easy for them to read your caption, you’ll be losing readers quicker than a flash. Today’s social media users are so ready to be distracted by the next post, a different platform to scroll on or even just something else going on in the real world, that you have to have an amazing scroll-stopping hook to get them to carry on reading. You also need to be getting to the point quickly - no long winded, boring descriptions please! If you’re ready to increase your engagement by writing better captions, tune in today to learn all about copy and captions.

In this episode, we’re chatting about:

  • The way in which people have changed the way they read captions over time
  • What “copy” actually is
  • Writing the best hooks so that people want to keep reading and how long your copy should be
  • How to format your copy in the best way possible


Check out the full show notes here!


Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.


Navigating the freelance world as a social media manager comes with unique challenges and opportunities, and JFDI with The Two Lauras is built specifically for that journey. Hosted by The Two Lauras, this podcast dives into the real, unfiltered experience of building a sustainable business in the social media sector. Each episode feels like a candid conversation with colleagues who have been there, offering practical advice drawn from their own successes and stumbles. You’ll hear them break down current marketing trends not as distant concepts, but as actionable strategies you can adapt for your own clients. They openly share how they structure their operations, manage client relationships, and tackle the constant push to grow, all with a focus on cutting through the noise to what actually works. This isn't about theory; it's about the tangible steps you can take to strengthen your freelance foundation. Tuning into this podcast provides both a roadmap and a sense of community, reminding you that the questions on your mind are likely the same ones being discussed in real time. For those looking to move beyond inspiration and into implementation, The Two Lauras offer a grounded, honest perspective that makes the complex feel achievable.
Author: Language: English Episodes: 100

JFDI with The Two Lauras - For Freelance Social Media Managers
Podcast Episodes
173: Let’s Plan Your Best Q4 Ever! [not-audio_url] [/not-audio_url]

Duration: 21:26
Q4 is right around the corner, and 2026 is in sight. If we want to make the most of all the opportunities Q4 has in store for social media managers (upsells, Black Friday, Christmas – sorry for using the C word in Septem…
169: 3 Ways to Make the Most of Your Lead Magnet [not-audio_url] [/not-audio_url]

Duration: 14:03
Think that because you’ve created your lead magnet, you can dust your hands off and announce “my work here is done!”?Sorry – there’s definitely more we can do here! But, it’ll make you money in the long run, so we’re sur…
168: Boosted Posts: The Good, The Bad and The Ugly! [not-audio_url] [/not-audio_url]

Duration: 23:45
Boosting a post might seem like an easy way to get results instead of having to create dedicated ad campaigns… but is it a total waste of time and money?In today’s episode, we’re breaking down the pros and cons of boosti…
167: Reduce Your Tax Bill By Claiming These 6 Expenses [not-audio_url] [/not-audio_url]

Duration: 24:28
Expenses – they don’t have to be complicated! You’re probably already spending money on the 6 things we’re discussing in today’s episode, but haven’t realised they count as business expenses, so it’s time to change that.…
166: The 3 Types of Content You Need to Pin on Social Media [not-audio_url] [/not-audio_url]

Duration: 29:16
It’s not just Instagram that lets you pin posts now – so whatever platform you’re on, how can you strategically decide what posts would be best to highlight at the top of your page?Whatever you do – don’t just stick your…